THE BBC is to suspend 3D programming because TV viewers find the technology too much of a hassle.
Kim Shillinglaw, the BBC's head of 3D, said many viewers have found it a "hassly" experience at home, which has led to few people tuning in to the broadcasts.
She told RadioTimes.com the technology had not taken off with the public and it was the right time "for a good old pause".
Just this week the BBC announced it would broadcast the semi-finals and finals of Wimbledon singles matches in the format.
During a pilot scheme over the past two years, the BBC has televised a number of programmes in 3D including Strictly Come Dancing, the Christmas family drama Mr Stink and the ceremonies for the Olympics last year.
But even though it has been estimated 1.5 million homes have enabled sets, only about half of the homes that could watch London 2012 in 3D did so. And only about 5% of potential viewers watched Mr Stink and the Queen's Speech in 3D.
Ms Shillinglaw said: "I have never seen a very big appetite for 3D television in the UK.
"Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV."
She said viewers concentrate on TV in a different way to cinemagoers, who have embraced the concept.
3D TVs have come down in cost but are still about £400 for the cheapest option, while 3D glasses can cost as much as £50 for one set.
The BBC's 50th anniversary episode of Doctor Who will still be broadcast in 3D, as will the already-commissioned series Hidden Kingdom, but the format will then take a rest.
Ms Shillinglaw will concentrate on her main role as head of science and natural history.
"After that, we will see what happens when the recession ends and there may be more take-up of sets, but I think the BBC will be having a wait and see," she said.
"It's the right time for a good old pause.
"I am not sure our job is to call the whole 3D race."
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