• Text size      
  • Send this article to a friend
  • Print this article

Cadbury is voted the UK's happiest brand

CADBURY has been voted the UK's happiest brand, followed by British toilet roll company Andrex and search engine Google.

Fairy detergents and Nivea took fourth and fifth place, followed by YouTube and Amazon, while Mars, Walkers and Heinz completed the top 10, the poll for advertising agency Isobel found.

Meanwhile, the bottom 10 of the 100-strong ranking was littered with political parties and banks.

The survey asked consumers to identify brands they thought were optimistic or pessimistic, playful or boring, happy or sad and whether or not they were trustworthy and generous.

The study also measured respondents' speed of reply to questions to gauge an emotional response.

The survey stated that social media giants Facebook and Twitter only made 72nd and 74th place.

British Airways was voted the UK's most trusted airline but Virgin Atlantic was the happiest, in 29th place, while Ryanair was in 97th place.

Contextual targeting label: 
Business

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

217098