The prizes, which included a signed ball used in the July final, were donated to The Prince's Trust Scotland by the double grand-slam winner's mother Judy, organisers said.
They went under the hammer at the annual Lunch With An Old Bag fundraiser in Edinburgh this afternoon.
Organisers said the initial prize offering was one of Murray's racket bags from this year's championships, filled with Wimbledon-related items such as sweat bands, a towel and a racket used in one of the earlier rounds at the All England Club.
The chance to join Ms Murray at the opening of next year's Wimbledon championships was also thrown into the mix.
Opening bids began at £15,000 and climbed to a final bid of £40,000. But Ms Murray agreed to offer exactly the same prize to a rival bidder if they matched that total.
A spokeswoman for the event organisers said: "Forty thousand pounds was the final bid but there were two tables competing and she agreed to offer the same again if the second table would match £40,000.
"So there were two tables that each bid £40,000, netting £80,000 in total."
Ms Murray is a "huge supporter" of the trust, the spokeswoman said.
The fact that Murray won this year's Wimbledon appears to have added significantly to the value of the prize. A similar prize offered by Ms Murray to the fundraising campaign last year, when Murray was Wimbledon runner-up, netted £23,000.
The Prince's Trust charity gives practical and financial support to disadvantaged young people, particularly those who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law.