The banner, which was seen by thousands of morning commuters, was hung from a bridge on the north bound carriageway near to the Angel Of The North, Gateshead.
It read: "Steve Frazer you're dumped by both your girlfriends."
Two women were pictured on the red and yellow sign in a selfie together as well as a man on the other side, who is wearing a black North Face jacket.
According to the Newcastle Chronicle the women decided to take matters into their own hands after meeting and commissioned the large banner.
It has since been removed from the busy stretch of road but not before it was seen by a large number of people.