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Mobile online retail 'landmark'

VISITS to retail websites via smartphones or tablets are ahead of desktop traffic for the first time, figures show.

Some 52 per cent of visits were made via a mobile, while 36 per cent of UK online sales are completed on a smartphone or tablet - rising to 40 per cent for ­clothing, the latest IMRG Capgemini quarterly benchmarking report reveals.

IMRG information officer, Tina Spooner, said: "With over half of all e-retail ­­traffic coming via smartphones and tablet devices, the latest results reveal a huge landmark in the growth of mobile commerce."

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