THE daughter of lingerie tycoon Michelle Mone is following her mother's career path by modelling her Ultimo brand.
Rebecca Mone, 22, has been photographed for a campaign to promote a collection of bras for fuller busts which is being launched by the firm.
Michelle Mone, who founded the company, said she had concerns about her daughter posing in underwear but was also proud.
Rebecca Mone said: "I've grown up on photoshoots and surrounded by models and lingerie, so it wasn't too far out of my comfort zone and was a really empowering experience."
Her mother - who has also posed to promote the brand - said: "Of course, I had my doubts about involving Rebecca in a campaign given that she's my daughter, but she's a young woman now and has been so involved in the development of the new collection it made complete sense.
"I think she showcases the product beautifully and I'm really proud of her. The large-cup market is growing and we felt that it was high time we launched a range to cater for the fuller bust."
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