A NEW "socially focused" award for songs that carry a message is to be presented for the first time at the MTV Europe Music Awards.

The best song with a message category has been created to recognise songs that have an empowering impact on young people, tackling important issues they care about and inspiring them to have a social conscience.

Beyonce's Pretty Hurts, Arcade Fire song We Exist, We Are Here by Alicia Keys, Take Me To Church by Hozier are in the running for the award.