THE success of the Ryder Cup and Commonwealth Games has generated a "step-change" in perception which has cemented Scotland's position as a key player on the world events stage, according to a leading industry figure.
Paul Bush, chief operating officer of EventScotland, said in his view it meant the country is among "the global elite" and part of a select band of destinations that can host major events.
"There has been a step-change in how we are perceived around the world in terms of major events and we are now most certainly amongst the global elite," said Mr Bush.
"Over the past decade our reputation has grown rapidly and we have shown that we are now in a select group of established major event destinations with international federations and property owners seeing the benefit in bringing their events to Scotland."
The lucrative portfolio of major events in 2014 included the Commonwealth Games, MTV Europe Music Awards (EMA) and IAAF Diamond League athletics - all secured in direct competition with major countries and cities around the world.
The Ryder Cup provided another opportunity to boost Scotland's hosting credentials ,with 250,000 spectators and a broadcast reach of more than half a billion homes. American golf coach Butch Harmon, a veteran of nine Ryder Cups, described Gleneagles as the "best organised" Ryder Cup he had ever been to.
The last time the cup was held in Europe - four years ago, at Celtic Manor in Newport, Wales - it generated more than £82 million, but it is believed the 2014 event at Gleneagles may hit £100m for the event week alone.
When the EMA rolls into Glasgow next month, it is expected to deliver around £10m for the Scottish economy. According to Scottish Government figures, the Commonwealth Games benefited the economy to the tune of £52m in the six years leading up to 2014. The Games have helped EventScotland secure 37 high-profile major national and international events between 2007-14, with an estimated economic impact of £14m.
"What is important is that we are now renowned for our experience and expertise in event delivery; which is complemented by our fantastic built and natural environments, our rich culture and heritage, and our people," said Mr Bush.
"Bidding for events is a highly competitive process, but we have developed an innovative structure and approach to major events that has proven to be very successful."
Next year will see more major sporting events hosted on Scottish soil, including world and European championships, as well as the return of The Open Championship and Women's British Open.
The Turner Prize will be held at the Tramway, Glasgow, in December 2015 and the city hosts the World Gymnastics Championships at the SSE Hydro in October 2015.
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