Billy Peterkin, 59, who once owned the Seventh Heaven lap-dance club in Glasgow, was hit by a car after being separated from friends on a night out in Spain.
More than 600 mourners, including Rangers' manager Ally McCoist, gathered at Bothwell Parish Church, Lanarkshire, for his funeral.
Rangers' captain Lee McCulloch, assistant manager Kenny McDowall, assistant coach Ian Durrant, and former Celtic players Tommy Gemmell and Tosh McKinlay also attended the hour-long service.
The X Factor contestant Nicholas McDonald sang two of Mr Peterkin's favourite songs, Paolo Nutini's Last Request and Enrique Iglesias' Hero, to the congregation.
Comedian Andy Cameron paid tribute to Govan-born Mr Peterkin and told of his love of Rangers and golf.
He added: "What a man, what a character. You will be missed son."
Others at the service were restaurant tycoon James Mortimer, boxing promoter Barry Hughes and convicted drug dealer Ronnie Campbell.
Mr Peterkin was buried in Bothwell Park Cemetery.
His fiancee, Emma Gallagher, was consoled by family and friends.
The couple had been due to wed on May 24 in Tenerife and more than 80 people had been invited.
Mr Peterkin was killed in Marbella on May 3 as he tried to cross a dual carriageway to reach his hotel.
Mourners were asked to make a donation to Kilbryde Hospice, East Kilbride. The couple's Just Giving page has so far raised more than £2800.
After Mr Peterkin was hit by the car, the 40-year-old driver, a Spaniard who was also on holiday, tested negative for alcohol and drugs. Police concluded he was not speeding and could have done nothing to avoid the accident.
Mr Peterkin also owned the Nile Bar in West Nile Street, Glasgow.