• Text size      
  • Send this article to a friend
  • Print this article

Uncertain start for GMB presenter Reid

Presenter Susanna Reid drew just over half of the audience of her old BBC colleagues when she launched ITV's new breakfast show, Good Morning Britain, according to overnight figures.

The programme, which began broadcasting on Monday, had an average audience of 800,000 viewers while Reid's old show, BBC Breakfast, pulled in 1.5 million.

The launch of GMB was also markedly down on the first-morning figure for its predecessor, Daybreak, which pulled in one million viewers when it began in 2010. ITV chiefs can draw some comfort from the new show proving more popular than the audience levels of around 600,000 which axed Daybreak had recently been achieving in recent months.

Reid was the big signing to launch the new show after being lured from the BBC, where she had proved to be a popular figure. Her profile increased hugely late in 2013 in the wake of her appearances on last year's Strictly Come Dancing.

Contextual targeting label: 
Arts and Entertainment

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

229974