A VIRGIN Media campaign featuring Usain Bolt has attracted a third round of complaints, this time over misleading claims about doubling "everyone's" broadband speeds.
The online ads showed champion sprinter Bolt impersonating Virgin founder Sir Richard Branson by saying "Hi, I'm Richard Branson and I'm doubling everyone's broadband speeds".
Small print stated that the offer applied only to cabled areas and added that "100Mb customers will see price cuts instead of speed doubling".
BSkyB and two members of the public said the ads were misleading because the exclusions contradicted the headline of the ad.
Virgin Media said all existing 100Mb customers were notified their speed would not be doubled while the ad also made it clear the speed doubling would take 18 months to complete.
The Advertising Standards Authority said the ads must not appear again.
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