OUTRAGED consumers have forced supermarket giant Asda to remove pet toys made out of real fur from 275 of its stores. The consumer campaign has exposed how many items, which customers are buying on the high street in the belief that they are made from fake fur, are actually made from real fur.

Animal rights protesters noticed the Swipe'n'Sway toy, a cuddly mouse for cats to play with, in an Asda store in the Wirral near Liverpool and sent it for testing. It was found to be made from rabbit fur. Animal groups are warning that there is a chance that toys from other stores could be made from cat or dog fur because Chinese suppliers are not honest about what they are selling.

The toy found its way on to shelves after a slip-up by manufacturer, Hartz.

Asda has a strict non-fur policy and promised to remove the toys from all its stores, but Kathy Musker, the campaigner who found the toy, has called on the corporation to stop dealing with Hartz, which sells real fur toys elsewhere in the world.

"I am very pleased that Hartz is removing the product from sale and have pledged not to use fur in the UK," Musker said. "I would be even more pleased if Asda would boycott the supplier as they obviously do deal in fur. For animals to be kept in deplorable conditions in China and to be killed in inhumane ways for such unnecessary items which could very easily be synthetic is very wrong."

Fur from China is almost as cheap as fake fur, and is used in many products, such as the fluffy fringe of parka jackets. Unwitting consumers are so used to synthetic fur that they often do not realise what they are buying.

Most of the fur is taken from rabbits that are bred in barbaric Chinese factory farms and often skinned alive, but traders often sneak in cat and dog fur. The trade in the fur is about to be banned in the EU, so suppliers are eager to offload supplies while they can.

John Patrick from Glasgow-based animal rights group OneWorldScotland said: "This is a victory because it shows people are on the ball, making sure shops don't start selling fur. Nowadays, the big problem is not huge fur coats, it's the small scraps used in things like jackets. Also, a lot of the fur from China that is supposed to be from rabbit actually turns out to be dog and cat fur."

Other animal groups warned that inadequate labelling means consumers are unable to work out whether they are buying real or synthetic fur.

Mark Glover, campaign manager at Respect for Animals, the group that tested the toy, said: "Consumers are being caught out and are buying fur by mistake. We have been pushing the government to act on labelling."

Asda apologised and offered customers a refund. A spokeswoman said: "Asda has a strict no-fur policy across all its ranges. Hartz also has a clear and unwavering policy not to sell fur products in the UK. Hartz believed it had imported a non-fur toy for cats in accordance with this policy but, unfortunately, this was not the case. This was a genuine error for which Asda and Hartz fully apologise."

Hartz admitted the mistake but did not wish to comment further.