THE chief executive in charge of what has been branded the "absolutely appalling" Incredinburgh marketing campaign for the capital has quit.
Lucy Bird, the £100,000-a-year chief executive of Marketing Edinburgh, walked away last week, two months after the slogan angered local politicians and prompted derision from the public.
In October, the Sunday Herald revealed that Marketing Edinburgh, which is owned by the city council, was embroiled in a row over an attempt to rebrand the city.
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