THE campaign to reshape the economy of an independent Scotland along Nordic lines is to undergo a celebrity makeover.
The Common Weal project, the brainchild of the Jimmy Reid Foundation, is to be relaunched next month with a fresh design and a series of supportive quotes from leading Scottish authors.
To symbolise its central message, that the economy needs to be rebalanced to generate a wealthier and fairer society, a new logo will be a stylised pair of scales.
The image will appear on T-shirts and posters with quotes from writers including Liz Lochhead, James Robertson and Louise Welsh.
Robertson's quote is: "Keep pushing forward, not with certainty but with determination, and you will eventually come to a place you recognise."
The project's new slogan, All Of Us First, will differentiate the Common Weal's philosophy from 'Me First' politics.
Common Weal advocates a break with a UK economic model based on low wages and an over-reliance on the retail and financial sectors, and a switch to a more diverse economy of high-skill, high-wage jobs to help reduce inequality.
The rebranding is launched on December 8 in Glasgow's Arches, when indie band Mogwai will DJ.
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