You can't please all the people, all the time. Here at The Herald, though, we do try – which is why the Coronation of King Charles III has caused much debate on the editorial floor.
Any newspaper that wants to stay in business needs to be in tune with its readers and this is no easy matter when it comes to the Royals.
We recognise that many readers, especially older ones who may remember his mother's Coronation in 1953, will be deeply interested in next Saturday's ceremony, while others will be rather less keen.
YouGov polling this week found almost three quarters of people in Scotland do not care about the Coronation. It also found the mood here is less favourable than Britain as a whole, with only 46% of Scots saying Britain should as a monarchy. In England, well over 60% backed the monarchy.
The figure is even worse for younger folk – with only 20% favouring a continuation of the monarchy.
So where does that leave The Herald?
To us, next Saturday's events are a major news story of historical significance and we will cover it fully in the paper and online. We will provide commentary, analysis and the best pictures.
However, unlike our English-based competitors, we don't treat the lives of the Royals as a soap opera. This is primarily a new story. A big news story – but still a news story.
The Herald does not have a 'line' on the Royal Family. We neither support it nor want it replaced with an elected head of state – which would bring its own set of problems. President Beckham, Farage or, heaven forfend, Johnson anyone?
At the moment, our writers are producing a series of features to run next week on the story of Charles and Scotland and our picture desk is trawling through our archive of amazing pictures of the Royals.
We kick off our coverage today in The Herald Magazine when Russell Leadbetter looks at how Scotland celebrated the Coronation in 1953 – and celebrate it did back then – click here to read it now.
We will also speak to the Scots who are involved in the King's Coronation and recall some of the lighter moments in Charles' life – such as the time the underage future King was caught in a Stornoway pub drinking cherry brandy. (Which surely endears him to both sides of the pro and anti-monarchy debate).
There will be room for dissenting voices too in our pages. Click here to read Rebecca McQuillan, who argues that the retention of the Royals is inimical to Scottish civic values.
So, no matter how you plan to spend next Saturday we hope you spend it with us.
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It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
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We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
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