Celtic manager Brendan Rodgers has signed up for the club's quest for 10 in a row by penning a new four-year contract.
Days after leading Celtic to their sixth consecutive Ladbrokes Premiership title, Rodgers has signed a new deal which replaces his rolling contract and runs until June 2021.
Chief executive Peter Lawwell told the club's official website: "Brendan has made a huge impact at Celtic already. He's an outstanding manager and we believe he is one of the best coaches in Europe, if not world football, and we're delighted that he has committed his future to Celtic."
Rodgers told a press conference, which was also streamed live on Celtic's Facebook page: "It just felt right.
"I couldn't be happier. I'm in the best place I could possibly be.
"I'm eternally thankful to the board for showing trust in me last summer and now I'm very grateful for the commitment of the board.
"It was very easy. Professionally and personally I'm in a good place.
"A few years ago I might have been in a rush. But I have learnt to cherish what you have
"It's the beginning of the journey, but there's a lot more to achieve."
Former Watford, Reading, Swansea and Liverpool manager Rodgers stressed he felt the commitment would help him grow the squad and encourage players such as Tom Rogic and Kieran Tierney to follow suit by signing long-term deals.
And when asked whether he was more invested in managing Celtic than previous clubs, the boyhood Hoops fan said: "I don't think it's until you sit and actually manage and work for the club you support...
"I looked at Steven Gerrard and Jamie Carragher and there was just a difference in them when they were playing for Liverpool.
"They were Liverpool boys, they loved the club and the loved the city and they were 150 per cent into the football club.
"And I can see that now and I can feel that even more now.
"When you grow up as a supporter, you know all the stories and everything about the club and when you come to Celtic and take on that responsibility, the feeling you get is truly special. And I wanted to continue that."
The 44-year-old is on course to follow in the footsteps of Jock Stein and Martin O'Neill by leading Celtic to the treble. With the league and Betfred Cup secured, Celtic have a William Hill Scottish Cup semi-final against Rangers coming later this month.
Rodgers also took Celtic into the Champions League group stages in his first season following a two-year absence.
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