DAVE KING hopes Rangers can reinstate the ‘winning mentality’ required to bring success back to Ibrox as part of Pedro Caixinha’s summer overhaul.

The Light Blues chairman has written to supporters after Rangers launched their season ticket renewal campaign ahead of their second season back in the top flight next term.

Rangers have failed to live up to expectations in the Premiership in recent months but funds will be given to boss Caixinha to bolster his ranks after he replaced Mark Warburton at the Ibrox helm.

And King hopes fans will have a reason to be cheerful once again as he looks for continued backing from the stands in the coming months.

He said: “This degree of loyalty continues to be gratifying and humbling. Despite a relatively disappointing campaign up to this point, we have taken the necessary steps to revitalise the team and its performance.

“Of particular note is the carefully researched appointment of a new management unit headed by Pedro Caixinha.

“Funds are available to help Pedro shape his own team. It is important that our supporters continue to see Rangers playing attractive football, but attractive football must not be pursued at the cost of failing to win.

“We must reinstate the winning mentality expected of the most successful club in the world in terms of domestic league titles.

“This winning mentality is only one of the significant qualities that I believe we have reintroduced with the new manager and his support staff.

“We could have avoided the significant financial compensation we incurred to bring the new management team on board by delaying the appointment until the end of the season.

“However, we believe that it is in the Club’s interest to give Pedro the balance of this season to assess the squad and make preparations in advance of the new season and the early competitive start that we envisage with Europa League qualifiers.

“It will be a further significant step forward to achieve our stated target of having European football back at Ibrox.”

Rangers may have toiled in the top flight this term but progress continues to be made on and off the park as the Light Blues look to secure Premiership glory once again sooner rather than later.

King and his fellow investors have vowed to plough more money into the club and the Ibrox chief is confident it will be time and cash well spent as the rebuilding job continues.

He said: “Much of the work undertaken off the pitch is unseen and the maintenance of Ibrox and Auchenhowie is a never ending and costly process.

“But it is a price we must continuously pay in order to boast two such fantastic facilities and advance the excellent youth development process that we have put in place.

“Much has been achieved in the past year and the Club structures are significantly better than a year ago.

“Our academy structures and young players are more promising than at any time since my first association with the Club almost 20 years ago. Auchenhowie is finally looking “fit for purpose” and is showing a vibrancy hitherto unseen.

“I repeat my previous commitment that I will not consider our work complete until Rangers has been restored to the very top of our game.

“No other club anywhere can match Rangers’ history and successes. No other supporters could have endured the traumas that befell Rangers in recent years and remained so proud and dignified.

“It is gratifying to finally be able to deal with the normal vagaries of football (such as team performance and management restructures) as business in the normal course rather than as a new crisis – which had been the case over the last few years. I look forward to the coming season with great optimism.”