The Light Blues boss has been left in an impossible situation by this week's latest bitter fall-out.
Former director and would-be investor Dave King and a coalition of supporter groups have both issued votes of no confidence in the Ibrox board this week.
But the Rangers directors responded by claiming King's call for fans to place their season-ticket cash in a trust fund that would drip-feed the club money was "destabilising and damaging" to the League One leaders.
But at his broadcast press conference on Friday afternoon, McCoist was asked which side of the increasingly entrenched divide his loyalties lay but only said: "I am here to talk about the football today and that is all I will be talking about."
Asked if he could understand why the fans would look to the manager for guidance after another week of turmoil, McCoist responded: "Absolutely. And you can understand that while I'm sitting here, all I will be talking about is football."
Rangers are just three victories away from clinching promotion to the Championship but there are still real concerns amongst the Ibrox faithful about the club's fragile financial state.
The club posted a £14.4million loss for the first 13 months after it was reformed in the summer of 2012 while McCoist's players were asked to take a 15 per cent pay cut only last month by chief executive Graham Wallace.
That request was rejected and the Glasgow giants were forced to arrange a £1.5million loan from two of their biggest investors - Laxey Partners and Sandy Easdale - just to keep the lights on at Ibrox for the rest of the season.
The terms of that loan - which will see Laxey pocket a £150,000 profit or the equivalent in shares in the club - has angered supporters' umbrella group the Union of Fans, which claims a better deal was available from other shareholders.
It has now threatened to follow through with King's trust plan for the payment of season-ticket fees.
McCoist, though, insisted he would not discuss the details of the row.
"Our team is sitting 20-odd points ahead at the top of the league," he said as he ignored questions about the split between fans and board.
"I think they are doing exceptionally well. We had a fantastic result at Stranraer (a 2-1 win on Tuesday), it was a tough place to go and I don't want any attention taken away from my players, who we feel are doing very, very well. That's all I will talk about.
"I just want to talk about football. I'm a football manager, you know. I'm very hopeful you can spare me that - I think I'm entitled to one day speaking about football and I'd like it to be today."
And he insisted he was not worried about what effects a boycott of season tickets would have on his summer plans, explaining: "It's not a concern because it's not happened. I don't deal in speculation."
Rangers face East Fife at New Bayview on Saturday but their boss does not believe the latest round of negative headlines will put the unbeaten table-toppers off their stride.
He said: "The players throughout the last two years have done exceptionally well putting outside things to one side and just concentrating on their job, which is to win games and get the club back up the divisions.
"So I don't see any changes in the last two or three days or so.
"We don't mention (off-field matters), it is never brought up. Even the younger ones are very mature. They realise that the ongoing problems are something they can't affect. The only things they can affect are results which will get the club back up divisions."