Ken Gallacher writes that if Rangers fails to secure victory in Cyprus
and join Europe's elite rich clubs it will hurt more than the Ibrox
side's pride.
AS RANGERS contemplate their visit to the dust-bowl pitch at Larnaca
which will decide their European Cup fate for another year, the club's
accountants must have been poring over the projected accounts for the
season ahead.
Ibrox supremo David Murray remains insistent that when he sets out the
budget for the club each year he does so assuming they will play only
one round in Europe -- all that is guaranteed when the draws are made
for the various UEFA tournaments.
But there is no doubt that this time round, after two seasons in the
wilderness, Murray and everyone else at Ibrox hope to be sitting at the
big table with the major players when the Champions' League is completed
in two weeks' time.
The money on offer to any club is staggering, but for Rangers, who
seem able to sell out Ibrox even when a game is live on television, the
stakes are even higher.
Rangers' season-ticket holders were allowed into the opening European
game for nothing, but others had to pay more than #20 for a seat in the
main stand or in the Upper Deck.
A repeat of that -- given the revenue generated by the Ibrox boxes and
the fast food outlets -- when everyone has to buy a ticket for three
home games would bring Rangers in about #3m.
On top of that, UEFA will give a hand-out of just over #lm to each
team taking part in the Champions' League format.
In addition, the teams will share in a television jackpot of a further
#10m and if Rangers are involved their portion of that could be about
#750,000.
Then there is the payment-for-points arrangement which may be slightly
amended this season because three points will be awarded for each win.
However, that could still mean #500,000 for every win in the group
games.
Then, if the Scottish champions were to reach the quarter finals --
and the one time they appeared in the Champions' League they were second
in their section -- a further #1.5m is immediately payable from UEFA,
plus another #1m home gate and further television cash.
In essence, a result in Cyprus, would hand Rangers a minimum of #5m,
even if they didn't collect a single point from their group matches.
If they went further, then the cash available would exceed even David
Murray's wildest dreams.
A spokesman for UEFA pointed out last night: ''A team which goes all
the way to the final would stand to make close to #10m from the various
monies we would pay out. That would not include any gate money at all.
''This is the kind of money which is now at stake for the clubs who
are successful in Europe. The Champions' League has been a huge
money-spinner and has drawn massive television audiences throughout
Europe.
''We are happy with the present format although we realise that some
of the ambitious clubs can always find themselves sitting on the
sidelines when the glamorous games are taking place.''
Rangers, for the past two years, have been among the envious
onlookers. Now they travel to Cyprus with just a single goal to show for
their efforts at Ibrox.
However, there is little doubt that the players will recognise the
enormous problems that defeat would bring.
If the top club in Scotland -- a club with ambitions which lie well
beyond our own Premier League -- fail to join Europe's elite yet again
then an Ibrox rethink could be necessary.
Certainly Murray could not continue to countenance millions of pounds
being spent each summer without the pay-off that Europe and Europe alone
can bring.
This time it seemed that the #9m which was splashed out in the close
season would give Rangers the on-field clout to carry them to European
glory as well as what seems to be inevitable success at home.
With or without the money, Rangers want desperately to be recognised
as one of Europe's leading clubs. Prestige as well as finance is
involved in this epic search for a place in the Champions' League.
Other clubs face similar problems. Belgian champions Anderlecht lost
at home to Ferencvaros of Hungary the other night, Dynamo Kiev could
only win 1-0 against Aalborg of Denmark, and other results certainly
suggest that the riches on offer have spurred the minnows to greater
efforts,
Meanwhile, of course, the privileged clubs, those from the countries
with the biggest TV audiences, are spared the agonies of the preliminary
round games. Blackburn Rovers have no European pedigree at all, unless
you count their disastrous defeat by a team of Swedish part-timers last
season as something to be proud of.
Yet UEFA decreed before the European Cup Final in Vienna that the
English champions would play in the Champions' League. If Ajax had lost
in that final then they would be scrambling around just as Rangers and
the others are doing to qualify for the big time.
Rangers, or any other team who wins the championship here, will face
the chilling prospect of qualification every season. Money talks, and
there is not enough in Scotland to give the powerful men of UEFA the
guarantees they need.
If Rangers fail this time then their long-term strategies will be
affected. While the majority of their support will remain content with
the 10-in-a-row title target insiders will realise that they are moving
further and further away from the power base in Europe that has to be
their major aim.
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