Joe started his journalism career at Future Publishing's PC Gamer, before switching to football writing as a Senior Reporter for Celtic Football Club. There, he wrote James Forrest's autobiography, Homegrown Hero, with the player himself. Three years at GamesRadar+ as Features Writer then Features Editor followed, as well as a spell as Deputy Editor of the PC Gaming Show. Joe then became Newsquest Scotland's Audience and Content Editor for sport, and is now the Content and Audience Editor at The Herald. Joe is also a mental health advocate whose book Checkpoint was shortlisted for the Saltire Society's Scottish Non-Fiction Book of the Year in 2021.