ONLINE booking business Appointedd has signed a deal with software as a service company AEVI that will see its product made available to 500,000 customers around the world.

Established in Edinburgh in 2011, Appointedd writes online booking software that comes with additional business management tools. These handle areas such as customer relationship management and business reporting.

The software is used by a range of businesses including beauty salons, car hire firms and photographers studios.

AEVI, which is a subsidiary of German business Diebold Nixdorf, is an online platform where small and medium sized enterprises can access business-to-business apps.

Appointedd chief executive Leah Hutcheon said being included on the platform is an “amazing opportunity” for the business.

“Online booking is at the heart of everything we do and we manage the impact of those bookings [on clients’ businesses],” she said. “On the small business side – and that is who we are connecting with through the AEVI marketplace – we can be a full business management tool. They can run their entire business on our platform.

“From a commercial standpoint [the AEVI partnership] is wonderful – 500,000 businesses use the marketplace and it’s an amazing opportunity for us to get out to smaller businesses as part of a trusted platform.”

Any business choosing to sign up to Appointedd’s service via the AEVI marketplace pays a monthly subscription directly to the firm.

The partnership comes after Appointedd signed a similar deal with US serviced office business Alliance Business Centers Network (ABCN) last year.

That deal saw Appointedd’s online booking software offered to ABCN’s 500,000 customers across a global portfolio of 700 serviced offices in 52 countries.

Ms Hutcheon said a number of other similar deals are in the pipeline.

“It’s been a key part of our strategy to build partnerships so we can grow,” she said. “We see ourselves as part of a connected ecosystem of great tools for smaller businesses.”

Appointedd is backed by investors including Skyscanner founder Gareth Williams and Macklin Enterprise Partnerships founder Marie Macklin.