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Make It Social, the Edinburgh-based tech company that allows family and friends to make group bookings for events but pay individually, has signed a deal with Skiworld, the large-scale UK independent ski specialist.
The firm said its figures show that the ease of booking increases the average group size by six people.
Eddie Robb, the Make It Social founder, said: "I am passionate about snowsports so am particularly excited to be opening this up to the skiing community via Skiworld.”
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