GLASGOW’s hotels achieved the best performance in the UK market in the first six months of this year on a key measure a report has found.
PwC said the average cost of a hotel room in Glasgow increased by 7.5 per cent in the first six months to £73.41 per night from £68.31 in the same period in 2017.
The average price in the UK increased by just 0.8 per cent to £89.98.
The rise in Glasgow was driven by the opening of more four star hotels in the city. But occupancy rates also increased, to 79.1% from 78.4%.
“Glasgow’s reinvention as a modern city with international appeal for both tourists and businesses continues,” said Liz Hall, head of hospitality and leisure research at PwC
She added: “The performance of Glasgow’s hotels sector highlights the extent to which the city is now seen as a major tourist attraction with the number of international visitors increasing by a fifth to 787,000 in 2017.”
Occupancy rates fell in Edinburgh, to 78.4% from 80.2%. Ms Hall noted the impact of new room supply and competition from the home share market and serviced apartments.
But, she observed: “With more than two million visitors in 2017 and record numbers attending the Fringe and International Festival, there is little room for occupancy rates to go much higher in the city … Edinburgh remains well-placed.”
The average cost of a room in Edinburgh increased by 0.5% to £93.92 the second highest rate outside London.
Occupancy rates increased in Aberdeen amid signs of recovery in the North Sea oil industry, but remained relatively low at 63.5% compared with 58.8% last time.
The UK rate rose to 75.2% from 75%.
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