The owner of a print company has invented a tough, longer lasting and washable menu that is claimed can save restaurants up to 70 per cent in costs.

SuperTuffMenus, launched by Philip Wilson, uses specialist machinery and materials to produce the menus, now supply around 100 restaurants, cafés and bars across the UK in cities including Glasgow, Manchester, Leeds, Newcastle, Dundee and Birmingham.

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The firm said that with the "potential to be a global product", the menus help to reduce paper waste, decreases the restaurant’s carbon footprint and can save owners a significant sum in menu costs, time and effort.

The company is now adding coasters, placemats, reserved cards and other products to its offering and is focusing on increasing its customer base in 2019.

HeraldScotland:

Mr Wilson, above, said: “We invested in machinery that would allow us to make our SuperTuffMenus and so far the response has been fantastic.

"We’re supplying venues across the country and we’ve had interest from the USA and Spain.

"A restaurant owner with 100 covers might use 500 laminated card menus every couple of months, but if they came to us we would recommend buying 60-70 of our products that could last over a year. The cost per menu may be higher initially due to the quality, but overall they would be saving a substantial fee."

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He said: "Our longstanding clients include Oro, Chaakoo, Viva and Red Onion in Glasgow, Yard and Coop who have multiple locations and Bundobust which is emerging as a top chain in the North West of England.

"Independent restaurants are enjoying the diversity our menus brings and are steadily getting on board. Working closely with our clients so the design suits their brand and needs, we ensure that every one of their customers are given a classy feeling, clean and high quality menu – after all it’s the only piece of marketing that every customer will have in their hands.”