CRAFT beer social enterprise Brewgooder is celebrating its third birthday this month by joining forces with retailer Co-op for what it is describing as its first national retail campaign.

“The Co-op Well Dig”, launching today and running until May 14 across 408 of the grocer’s stores, is aimed at selling enough four-packs of Brewgooder’s clean-water lager through participating stores to exclusively fund clean-water access for two rural communities in Malawi.

Edinburgh-based Brewgooder said the Matipa and Waluma Villages communities would each receive borehole installations providing “consistent, first-time clean-water access” to more than 1,000 villagers.

Alan Mahon, founder of Brewgooder, said: “This campaign is the first of its kind in retail and we’re massively excited to partner with Co-op on it.

“As businesses, we both share the same values and desire to empower people by what we do. But now we’re putting the power in the hands of Co-op shoppers to directly transform the lives of 1,000 people through the power of beer, and I can’t wait to see the results.”

Brewgooder said that it would, during the course of the campaign, document the stories of some of the villagers who would benefit from the campaign so “Co-op employees, customers and members can witness real life in Malawi and develop a greater understanding of the life-changing impact they will be bringing about”.