A BOUTIQUE dedicated to the world’s top-selling single malt Scotch whisky by value has opened in Dubai International Airport (DXB), writes Scott Wright.
The Macallan Boutique, launched in partnership with wine and spirit retailer Le Clos, is part of a multi-million investment which will see the luxury Speyside brand open stores in selected cities and airports around the world.
Edrington, distiller of The Macallan, said the Dubai outlet will mirror the architecture and design of the brand’s £140 million distillery and visitor experience, which opened last year.
READ MORE: Glasgow whisky giant achieves strong growth in overseas markets
Suzy Smith, managing director of Edrington global travel retail, said: “It has been a year since we opened the doors of our new distillery and visitor experience, which was one of the most exciting moments in our history as a brand.
"The next chapter in our story is the launch of our boutique programme, which will bring whisky lovers across the world even closer to our home on Speyside. Each store will be a gateway to the world of The Macallan, from the stunning cinematography of the Easter Elchies estate to the exceptional whisky available to taste.”
On Thursday, Edrington reported a nine per cent rise in revenue to £679.8m in the year to March 31, and signalled confidence in its strategy of focusing on super-premium brands.
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