A NEW Scottish soft drinks company has lined up a marketing drive in time for St Andrew’s Day, as distribution of its cola brand continues to build, writes Scott Wright.
The Caledonian Cola Company said it will roll out a digital campaign across its new website and social media channels, featuring photographs inspired by Scotland’s people, heritage, culture, landscape and famous urban sites, such as Glasgow’s Central Station.
It comes as founders Chris Ewing and Niall Holmes continue to grow the presence of Alba Cola in independent bars and stores, having secured more than 100 stockists in the last four months. The drink is billed as an alternative to the major cola brands, and blends lightly carbonated Scottish water with heather botanicals. It is also said to contain less sugar than mainstream brands.
Mr Ewing, a former footballer with Motherwell, hatched the idea after noticing the popularity of regional colas in France. He teamed up with Mr Holmes, who had worked in the food and drink industry for 15 years, and incorporated the Glasgow-based business in 2017.
The duo say the product is versatile, noting that a Glasgow rum distillery is working on a range of Scottish cocktails based on the drink in time for Christmas. So far there are five people working for the business.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here