A MORAY craft brewer is aiming to raise £600,000 in a crowdfunding campaign as it targets further international expansion.

Export-focused WooHa Brewing Company, based at Kinloss, has launched the campaign on the Crowdcube platform as part of a broader £1.5 million fundraising effort.

The craft brewer was established in 2015 and started exporting to the US in the same year.

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It now also exports to countries across Europe and south-east Asia. And it has been targeting the fast-growing Chinese market.

WooHa, which flagged its “established portfolio of export partners”, is raising funding to continue to build its sales team, expand its international customer base and fund promotional activity. The brewer noted money raised from the crowdfunding exercise would also help fund the launch of its new 500-millilitre can for the Chinese market.

WooHa added that this was part of its strategy of tailoring its products to particular markets, citing its recent development of a steel-keg range specifically for the US as another example of this approach.

Chief executive Heather McDonald said: “We have a strong vision about how we plan to grow the brand rapidly and in a sustainable way. Key to this expansion will be our sales team as we need more people on the ground in our key markets.”

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She added: “We also need robust marketing and strong support for our international partners. The funding secured through our crowdfunding campaign will help make our ambitions a reality.”

As part of WooHa’s fundraising campaign, it is holding investor events this month in London, Manchester, Edinburgh and Inverness.

It said: “The events will give people the chance to hear from WooHa founder Heather McDonald about the next stage of the brewery’s journey and will offer potential investors the chance to ask questions about the business, its growth plans and its exit strategy.”

Ms McDonald cited “WooHa’s experience with and focus on export markets, as well as a well-defined three to five-year exit strategy”.