HEART of Midlothian FC and Pawprint have team up to tackle climate change in a “first of its kind” partnership.
The club hailed its “first-ever sleeve partner” in advance of the 2020-21 season.
The Pawprint brand logo will appear on the left sleeves of the Hearts men’s shirts and Hearts women’s home shirt.
Pawprint is an eco-technology start-up from Christian Arno, founder of Lingo24, who is joined on the board by a number of successful entrepreneurs and investors from Edinburgh firms such as Skyscanner and Wood MacKenzie.
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Christian Arno said: “As a lifelong football supporter I appreciate the power of sport to unite communities - if we are to win the fight against climate change it’s going to need us all to get together and play our part. This is why it’s so inspiring to see Heart of Midlothian Football team unite behind their eco convictions to wear their Hearts on their sleeves through the Pawprint logo.”
Ann Park, of Hearts, said: “We are thrilled to welcome Pawprint on board as the Club’s first-ever Sleeve Partner and to support their mission of helping millions of people to fight climate change We are proud to partner with another brand which offers something hugely beneficial to society. Pawprint’s vision aligns perfectly with our commitment to sustainability and behaving in a socially responsible way in the community.
“This partnership meets our continued objective of promoting brands of which our supporters can be proud.”
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