FREIGHT, haulage and maintenance operator Northwards, which has bases in Shetland, Orkney, Aberdeen, Inverness, Scrabster and Central Scotland, has announced that it is investing £1.5 million in new vehicles and brand.

“This is a significant and strategic expansion for Northwards,” said managing director, Michael Porter. “The latest batch of trucks will be, predominantly, operating out of Aberdeen connecting the Northern Isles ferry terminal with delivery points in Central Scotland.

"They will replace trucks, which will be redeployed to Lerwick and Cumbernauld to service an increasing volume of daily freight handled through our pallet network into Scotland, and also to support our clients in the renewable energy and aquaculture sector. Investment planned for later in 2021 will be directed towards our services from Central Scotland to Inverness and onwards to Caithness and Orkney.”

READ MORE: Distillery opened on Scottish isle amid pandemic beats forecasts

The new investment coincides with the public launch of a major rebranding exercise for the company. The new brand identity, which has already started to appear across the depots, vehicles, signage and workwear, reflects and supports Northwards’ ambitious and constantly developing plans for the future.

HeraldScotland: Freight, haulage and maintenance operator Northwards, which has bases in Shetland, Orkney, Aberdeen, Inverness, Scrabster and Central Scotland, has announced that it is investing £1.5 million in new vehicles.Freight, haulage and maintenance operator Northwards, which has bases in Shetland, Orkney, Aberdeen, Inverness, Scrabster and Central Scotland, has announced that it is investing £1.5 million in new vehicles.

Mr Porter said: “Like most businesses, Northwards has, since it was first established in 2002, been quietly going about its business, listening to feedback from the market sectors that it supports and gradually moving the business forward. In recent years we have opened new depots in Aberdeen, Inverness and Cumbernauld and entered into strategic partnerships to provide pallet delivery services throughout the UK - and also further afield through the vessels and European terminals of our parent company, Sea Cargo AS. 

“As our growth plans were being realised, so our branding had to reflect our position as a leader in the freight sector in the North of Scotland. Success brings with it a need to evolve, so this brand development programme has been initiated to highlight to our customers and to our own people the status and the principles of the company as it now stands.

"We hope that the branding programme also captures the rational and emotional benefits of choosing Northwards - and our commitment to implementing transport solutions that add value and make the connection with suppliers and customers as seamless as possible.”

Following on from investment in vehicles and containers in March, to allow it to fulfil a new contract with Orkney Island Council, it has also had six new tractor units delivered to Aberdeen.

Ayr Playhouse up for auction

HeraldScotland: The Ayr Playhouse building.The Ayr Playhouse building.

THE Playhouse in Ayr, described as “one of the last and best-surviving buildings by architect John Fairweather”, is to be sold at auction with a guide price of £375,000.

READ MORE: The property, adjacent to Ayr bus station, has been a bingo hall for the last two decades.

Hotel group offers 'lifestyle benefits' in bid to secure staff

HeraldScotland: General manager Carolyn Carrington and Fudge, 'hotel dog' at the Golf View in Nairn.General manager Carolyn Carrington and Fudge, 'hotel dog' at the Golf View in Nairn.

A SCOTTISH hotel group has declared its plans to tackle the ongoing hospitality industry recruitment crisis by offering a range of "lifestyle benefits" including pet bereavement leave.

READ MORE: Crerar Hotels, which is looking to recruit 35 people across its portfolio of seven luxury properties, said it is committing more than £1 million towards attracting, retaining and developing the best talent.

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