Entrepreneurship is a journey filled with challenges and obstacles that must be overcome on the road to success. It takes relentless hard work, focus, and creativity to achieve everything that is possible. It is also not everyone’s cup of tea.

However, to some people, it comes naturally, while others can only dream.

Didar Singh Chalana is a visionary who has undertaken a successful and impactful entrepreneurship journey that most of us can only dream of having. At a young age, he has been able to establish several brands and create a strong foothold in the high-end fashion industry.

The Herald:

DC’s success is the result of hard work and commitment towards his goals. The talented entrepreneur realised the power of taking initiative, establishing goals, and developing expertise to achieve one’s big dreams.

Didar Singh has established successful luxury fashion brands Edinburgh Cashmere, Edinburgh Lambswool, DC Designs, Clans Cashmere and DC Milan. The brands are known for their 100% pure cashmere and 100% pure lambswool scarves, stoles and capes that serve as fashion statements for everyone.


DC Singh’s Brand Edinburgh Cashmere is recognised worldwide

DC Singh’s Edinburgh Cashmere is the product of unwavering passion and dedication. The entrepreneur realised that there existed an opportunity for 100% pure cashmere and 100% pure lambswool products and developed his supply chain to manufacture his own high-quality designs.

The Herald:

As word took off, Edinburgh Cashmere designs became top sellers due to their high-quality material and eye-catching designs. Edinburgh Cashmere has a wide variety of scarves, stoles, capes and blankets produced from the finest and softest pure lambswool and pure cashmere.

The products are famous worldwide and can be purchased through their official website www.edinburghcashmere.co.uk. Edinburgh Cashmere has no partnership with any other websites.

The popularity of the Edinburgh Cashmere brand has led the talented entrepreneur businessman to open his first store in Dubai and introduce his world-famous designs to the Gulf region. DC Singh’s endless contribution to the fashion world makes him one of the world-famous manufacturers and wholesalers of pure cashmere and pure lambswool products in the UK and Europe.

The Herald:

Didar Singh Chalana oversees his business operations personally to ensure each product meets the company’s high standards of quality. There are no exceptions when it comes to quality and design.

DC’s commitment has attracted collaborations from several high-end European fashion houses. The brand supplies high-quality merchandise to premier football clubs as well.


DC Singh’s Designs Have Featured in Vogue, GQ, Tatler, and Grazia

The pure lambswool and cashmere products of Edinburgh Cashmere that are selling worldwide have been featured in leading UK magazines like Vogue, GQ, Grazia, and Tatler. DC’s designs are a reflection of premier craftsmanship and impeccable quality.

The Herald:

Some of the top-selling accessories of Edinburgh Cashmere include the DC Monogram Reversible Scarf, DC Stoles, Highland Stag Cape and Thistle design scarves. Another hot seller by the brand is the Milano design which is sought after by fashion-forward clients.

Edinburgh Cashmere is elegant, trendy, and chic and can be styled in various ways for both men and women. Edinburgh Cashmere produces longer length scarves than other companies, making them more versatile and a must have in your capsule wardrobe.

The DC Classic Check is one of the best selling iconic designs of the brand that is popular with both male and female clients. It is one of the most versatile and chic pieces of apparel that one can own. The impeccable craftsmanship of the DC Classic Check has earned rightful appreciation in prominent media titles like Vogue, GQ, Grazia, and Tatler.

The Herald:

It can be worn in several ways and used to style all kinds of outfits. The DC Classic Check is a truly iconic design that comes in various colours. DC’s designs are suitable for all ages and are quickly becoming a staple fashion item.

DC Singh Exploring New Horizons

After several successful ventures that have shaken up the fashion world, DC Singh is preparing to enter other markets. The visionary entrepreneur is unstoppable, and after establishing himself in the luxury fashion industry, he is set to launch ventures in the food and tech industries.

DC Singh has been working tirelessly to establish his “DC Tasty” franchise. It is based on the concept of healthy food that is delicious and hearty. Just as the entrepreneur has maintained the quality standard in his fashion businesses, he hopes to maintain the same standards of quality and innovation in his food venture.

Another business venture that DC Singh is personally invested in is a mobile taxi app that will facilitate consumers with a convenient, easy-to-use, and economical transport option. Chalana is excited about both the ventures as he’s a go-getter willing to take the necessary risks to expand the DC Empire.

Unlike what most people believe, DC is a man of humble origins. He started his journey in 2008 as a sales assistant. His passion and dedication enabled him to develop his business acumen and achieve his lifelong dream of becoming a successful entrepreneur.

He believes in giving back to the community and understands the tireless hard work that is required to establish brands.

He is always willing to share his entrepreneurial journey and experience in developing international businesses. He never misses an opportunity to share his knowledge, tips, and strategies with others who wish to follow his path.