Glasgow's emerging "media village" received a boost yesterday with the announcement that the television group behind TV programmes Supernanny and Waterloo Road is to open offices next to the new BBC and STV headquarters on the banks of the Clyde.

Shed Media, the independent production company which is also responsible for Who Do You Think You Are, New Tricks and Bad Girls, will open its first Scottish office at Pacific Quay early next year.

It will be located within the £80m Digital Media Quarter (DMQ), which has been developed by Scottish Enterprise to provide a home for Scotland's digital media and related industries and which was launched last night.

The five-hectare DMQ so far comprises two buildings, the Hub, which takes up 74,000 square feet of office space, and its smaller neighbour, the Medius complex, which is around 25,000 sq ft.

So far, the only other tenant in the DMQ, which sits alongside BBC Scotland, Scottish Media Group, XFM Scotland and nearby Film City Glasgow, is the Glasgow School of Art's Digital Design Studio, which is also due to move to the Hub early next year. However, Adrian Gillespie, director of Scottish Enterprise's digital markets and enabling technologies team, said he was confident that the remainder of the space would be taken up very quickly following yesterday's launch.

Mr Gillespie said: "We're happy that we've got two key tenants prior to the opening of the quarter and we hope to very quickly fill the building after that." Shed Media has been given £100,000 in regional selective assistance support from the Scottish Government, with additional training plus funding of around £30,000 spread over three years.

Eileen Gallagher, Shed's chief executive, said of the move: "Our plan is to produce many leading programme brands from Scotland and to develop creative digital content around them for UK and international audiences."

The launch of the media complex last night was made to around 200 industry representatives from digital media and broadcasting industries at BBC Scotland's Pacific Quay headquarters.

John Swinney, Cabinet Secretary for Finance and Sustainable Growth, who attended the launch, said: "Today's launch is a very exciting development for everyone connected with the industry in Scotland."