The red lip is the beauty statement of the siren, the calling card of the Hollywood starlet.

The red lip is the ultimate look – one that transcends geography, age and personal style. You're as likely to see it on the streets of Glasgow as you are in Tokyo or Milan.

What makes red lipstick so iconic – so desirable – is anyone's guess. History plays a big part in its popularity. It has been worn for centuries by women (and at some stages men) in order to improve their appearance. Even in history's more prudish times, when make-up was considered beneath ladies in polite society, women would simulate the look by biting their lips to create a rosy glow.

Red lipstick not only looks good on beautiful women on the silver screen (Ms Monroe, anyone?) but it also looks just as fetching on the average suburban lady.

A shocking shot of pillar-box red on your lips can say so much about you and your mood without you having to open your mouth.

Now it's autumn, the red lip has received a subtle seasonal makeover. The bright army uniform red of the summer has been replaced, temporarily at least, with a more muted hue: the berry. From blackberry to raspberry, lipsticks in darker red colours became an instant hit on the autumn/winter 2012 catwalks.

These are my favourites: Clinique Almost Lipstick in Black Honey (£16.50); Lancome Rouge in Love in Rose Sulfureuse (£21); Nars Pure Matte Lipstick in Amsterdam (£18.50); Aveda Rehydrating Lip Glaze in Star Dahlia (£15.50).