Despite the general consensus against them, I personally admire all those women who are placed on the most-hated lists which get peddled out every now and then.
Anne Hathaway is a talented actress who seems genuinely nice and probably says "gosh" a lot, I like that Kristen Stewart doesn’t hide the fact that she finds being famous really awkward and Taylor Swift does some good pop country as well as wearing her heart on her sleeve.
But Gwyneth Paltrow tops the lot in the way that people inexplicably love to hate her. She was named World’s Most Beautiful by People magazine the same week as being named most hated by another celebrity magazine.
The dislike for her could come down to her seemingly neurotic attitude to food while also attempting to show how funny and down-to-earth she is with her admission of 70s style pubic hair and of being a "bad mutha", rapping to hip-hop when she’s home alone. Coconut water and agave syrup must run through her veins, and she claims she has the bum of a 22 year-old stripper.
One New York columnist even called Gwyneth “a rich white woman with an eating disorder turned into a branding opportunity.”
But what’s wrong with running a site that is more aspirational than realistic? And if her cookbook inspires people to use fresh, healthy ingredients then that can only be a good thing.
Paltrow is the perfectly-bred American girl, blonde hair conditioned with coconut oil, yoga-toned limbs, and a clean, minimalist style.
Back when she won an Oscar for Shakespeare in Love, she had the Grace Kelly, preppy style pegged - the privileged icey cool blonde who often wore simple Calvin Klein tank dresses.
The sugary pink Ralph Lauren gown she wore to collect her Oscar for Shakespeare in Love was very Kelly-esque and much copied by teenage girls for their high school proms.
The late 1990s was her career peak, and in Sliding Doors her short blonde haircut with sweeping fringe became one of the most requested, along with Natalie Imbruglia’s similar style at that time.
One of Paltrow’s most 'controversial' looks was at the Oscars in 2002 – doing gothic Alexander McQueen with smudgy black eyes and nipples on show. “I still love the dress itself but I should have worn a bra and I should have just had simple beachy hair and less makeup,” she said recently.
Her own personal fashion stand-out moment is the white columnar Tom Ford dress from the Oscars in 2012 - it follows her favoured style of “innovation in shape, lines and tailoring, making me see clothes in a fresh way.”
She’ll choose an angular dress, or one with interesting panels, such as the revealing Antonio Berardi dress she wore at the Iron Man 3 premiere, where she admitted having to run out to buy a razor due to the extent of this see-through panelling.
In her Goop newsletter, she does a regular fashion edit, breaking down her top style picks. And while most people couldn’t afford a £530 pair of red silk Valentino shorts, it still offers a little glimpse into her fashion tastes, and you can always find the look for less on the high street.
Some of the essentials Gwyneth Paltrow wears would include a Stella McCartney white blazer, a grey Ralph Lauren vest, a Mathew Williamson printed dress, a pair of shorts to show off her legs, toned from hours of devotion to exercise, and a pair of sky-high open toe heels or sandals.
I doubt Gwyneth Paltrow minds too much about being most-hated - but she can always think back to 1938, when Katharine Hepburn and Greta Garbo were placed on a similar 'box-office poison' list. And who loathes them now?
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