RETAILING

THE list of well-known brand names at Sears, which recently sold 245

Freeman Hardy Willis, Trueform and Manfield shoe shops to entrepreneur

Stephen Hinchcliffe's retail group Facia, is extensive.

So is the group's capacity for disappointing the market. And the

half-year figures yesterday were no exception, leaving the share price

7[1/2]p lower at 108[1/2]p after a slump in profits and a warning about

second-half prospects, the second profit warning in three months.

Chairman Sir Bob Reid, a former chairman of British Rail, said the

company had a disappointing six months with trading profits falling 27%

to #30.3m, which included a #2.3m first-time acquisition contribution.

Footwear and sports and leisurewear suffered from the increased cost of

clearing surplus goods as well as of restructuring.

Freemans, Selfridges, Adams, Wallis, Richards and Warehouse are

described as having ''performed well'' in a depressed retail market.

However, Selfridges, the High Street flagship, managed an 11.3% sales

increase with profits up 20.9% to #11m.

Like-for-like sales in footwear did increase by 2.6% but profits

slumped from #10.9m to just #2m on sales of #286.8m.

However, Sears, led by chief executive Liam Strong, said its new

formats -- Shoe City, Shoe Express and Hush Puppies -- continued to

achieve good results despite a lower level of consumer activity. The

newest format, Shoe Connection, which is targeted at the middle market,

is ''performing well''.

Looking to the second half, though, the picture becomes really dismal.

Businesses are not doing as well in terms of sales as in the first half,

limited as that was in most cases. In August like-for-like sales dived

by 10% and are currently running 6% lower. ''In light of that, we remain

cautious about second-half profits,'' said the chairman.

Analysts yesterday were busy cutting their full-year projections for

the group. Sears itself is confident it is well placed to take advantage

of any improvement in consumer spend that may come through in the last

quarter of the year.

FACT FILE

1995-19961994-1995Turnover#1062.9m#949.6mPre-tax

profit#29.9m#53.8mEPS1.4p2.6pDividend1.05p1.05p