TESCO has achieved remarkable growth in Scotland since its acquisition
of Wm Low, and is planning to open at least four new supermarkets over
the coming year, creating nearly 1000 jobs.
Finance director David Reid said yesterday the new stores would be
situated in Dunblane, Falkirk, Inverness and Aviemore. Tesco also hoped
to open two others in the Edinburgh suburb of Colinton and at Cupar in
Fife, he added.
Mr Reid said this investment programme would cost over #30m and lead
to the creation of at least 915 new jobs.
It should also help Tesco to maintain strong growth in Scotland
following a 25% surge in sales at its Wm Low stores during the first
half of this year.
Wm Low suffered a 6% decline in sales during the first half of 1994
before the Tesco takeover, so the sales surge is quite a turnaround.
Tesco bought the Dundee-based chain of 57 supermarkets for #247.7m in
September 1994 after a contested bid with Sainsbury. All Wm Low stores
now trade under the Tesco name.
''It ended up being more expensive than originally planned, but we are
delighted that we have got it, and it has proved a very good investment
for us,'' Mr Reid said.
Marketing director Terry Leahy said the launch of a #35m programme to
refurbish all Wm Low stores was partly responsible for the sharp
increase in sales during the 24 weeks to August 12.
But he also cited the introduction of a wider product range and more
competitive pricing. Tesco offers 20,000 products, whereas Wm Low sold
only 8000.
Mr Leahy said Tesco added about 2,000 new product lines every year and
cited Chinese and Indian foods and chilled soups as recent successful
introductions.
Other factors fuelling higher sales were Lottery card sales, the
introduction of Tesco's Club Card scheme, which offers shoppers a 1%
discount, and a lull in expansion activity by other supermarket groups.
City analysts see sales growth at Tesco's 62 Scottish outlets slowing
to about 19% during the full year. But this is still double the 10%
increase in like-for-like sales achieved in the UK as a whole during the
first half.
The Tesco takeover has been good news for all Wm Low employees, except
for 300 headquarters staff in Dundee who were made redundant.
The application of higher Tesco wage rates gave the 8,000 retained
employees an average wage rise of 12.6%.
These staff have been joined by 1000 new recruits over the past year
as sales have steamed ahead.
Tesco is unconcerned by the possible introduction of a minimum wage,
since its lowest pay rate of #4.27 an hour is already comfortably ahead
of the #4.15 minimum wage demanded by the most militant trade unions.
''We have no real contribution to make on the broad issue of the
minimum wage, except to say that at the levels being talked about it
would not have implications for Tesco,'' Mr Leahy said.
Local suppliers have also benefited from Tesco's higher profile in
Scotland. Tesco outlets north of the Border are expected to order #120m
of goods from Scottish firms this year -- 50% more than Wm Low did in
1994.
Tesco's UK-wide chain of supermarkets is expected to buy #300m from
Scottish suppliers.
Over the past year, Tesco has doubled its market share in Scotland to
14.2%, putting it second equal with Asda behind Argyll -- the owner of
Safeways and Presto -- which has 17.4%.
But Tesco in Scotland still lags behind its overall UK market share of
18.6%. The group remains on the lookout for new acquisitions, but at a
Scottish level these are likely to be on a smaller scale than the Wm Low
takeover.
Tesco makes no secret of the fact that it would like to acquire some
Woolworth sites for conversion into high street stores.
Earlier this week the group announced a 15.1% increase in pre-tax
profits to #290m during the 24 weeks to August 12, on turnover up 25.6%
at #5891m.
Tesco now runs all its Scottish operations from Dundee, with a reduced
headquarters staff of only 20 people. The 12 former Wm Low stores in
northern England have been hived off to other divisions.
Tesco shares ended the day down 4p at 323p.
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