FACING up bravely to the intense competition, and lower spending in

the sector, Dundee supermarkets group Wm Low & Company opened another

major store near Glasgow yesterday.

It provided an impressive demonstration of chairman and chief

executive James Millar's determination to build a chain in keeping with

new generation standards.

Not an easy task it must be said, when increasingly in Scotland it is

becoming a battle for market share among giants such as Sainsbury,

Tesco, and Safeway.

Low has a heavy commitment to finance its extensive stores development

programme, which continues into the next financial year with six more

planned.

The latest opening is at Milngavie, where an existing town centre

store has been replaced with one offering full parking facilities and

25,000 square feet of sales space. Around 200 additional jobs have been

created.

Mr Millar said it was well placed to add to the increased market share

the group had achieved recently, following the opening of three other

stores in Scotland, plus refurbished space in Edinburgh.

''We have opened a total of 100,000 square feet of new and updated

space this year,'' he said, claiming that it was showing success ahead

of initial expectations.

A further supermarket opens in Whitehaven, Cumbria, next month, with

the next batch extending the territory as far south as Loughborough,

Leicestershire.

Mr Millar, who will be hoping to announce a strengthening of his

executive team along with final results this autumn, gave a warning as

long ago as February that current year profits would fall short of last

year's #23.6m.

That was followed by a poor interim in April, with analysts expecting

around #19m for the full year and bearishly putting out some ''sell''

ratings. The shares, unchanged at 202p, are on a 5.5% yield.