Rapper Jay-Z and wife Beyoncé have unveiled pictures of their new baby daughter, Blue Ivy Carter, posting intimate family shots on the social networking site Tumblr rather than selling them.

The couple posted photos of the newborn, with thick black hair, being cuddled by her parents. Blue Ivy, born in New York on January 7, has so far been shielded from the public. The couple shunned the opportunity to unveil their offspring via lucrative magazine deals, opting to make the pictures available at no cost on the internet.

■UNITED STATES