Olympian Sir Chris Hoy and violinist Nicola Benedetti feature in a new multi-million pound marketing drive urging people to make Scotland their top destination in 2014.
VisitScotland's £5.3 million "brilliant moments" campaign highlights three headline events taking place next year - Homecoming Scotland, the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles, Perthshire.
The campaign, which aims to draw in tourists from around the world and encourage Scots to enjoy events on their own doorstep, was launched by First Minister Alex Salmond.
At the heart of the drive is a £3 million television campaign involving four separate adverts.
They are all set to a specially-penned poem and feature Scots from various walks of life, but each one differs slightly in its focus
In the main TV advert and a Commonwealth Games-specific version, Sir Chris will deliver the final line in the 30-second-long clip.
Classic Brit Award winner Benedetti will feature in the version which highlights the Year of Homecoming while Ryder Cup captain Paul McGinley will deliver the final line of the advert to promote golf's clash between Europe and the US.
The adverts will be screened across the UK throughout this year and next, and it is hoped word will also spread through social media.
VisitScotland will also carry out other marketing with the same theme as part of the campaign.
Mr Salmond said: "2014 is a great year for Scotland - one full of brilliant moments - the Ryder Cup, Commonwealth Games and the second Year of Homecoming.
"Scotland welcomes the world next year and this campaign shows that our people, our natural landscapes and our culture are tremendous adverts in themselves.
"The XX Commonwealth Games will be the biggest multi-sport event Scotland has ever hosted and the Ryder Cup will boldly reinforce our status as the home of golf, both events displaying Scotland as the perfect stage during our Year of Homecoming 2014."
VisitScotland chairman Mike Cantlay said: "We are excited to finally be able to launch this campaign to the world. The whole idea behind 'brilliant moments' is real people.
"Yes, the campaign draws strength from the global events taking place in Scotland in 2014, but also demonstrates the friendliness and welcoming nature of people living in Scotland.
"From those talking in the television advert to those talking about the wonderful experiences they have had online through social media, it's a time to celebrate all our awe-inspiring country has to offer. The real question is - what will be your brilliant moment in 2014?"
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