HALF of households shopped at Aldi or Lidl over the past three months.
The shift in shopping habits was revealed by research firm Kantar Worldpanel, with Aldi now boasting a record 4% share of the market since growing its sales by 30% from a year earlier.
Lidl's share for the 12 weeks to December 8 was 3.1% thanks to year-on-year growth of 15.5%, Kantar said.
The budget chains have turned up the pressure on the big four supermarkets as households continue to struggle under financial pressure.
Tesco's market share fell to 29.9% from 30.6% a year earlier, while the strongest sales performance of the big four failed to prevent Sainsbury's from slipping to 16.8% from 17%.
Kantar Worldpanel director Chris Longbottom said Aldi and Lidl had broadened their shopper basex
At the other end of the market, Waitrose performed strongly with 6.7% growth and an improved market share of 4.7%.
Lidl recently said it wants as many as 1500 stores in the UK, under plans to build on its rapid growth of recent years.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article