THE experience of music festivals used to be all about roughing it in muddy fields, leaky tents and filthy toilets - now festival-goers have gone all pampered and posh and are just as likely to be sipping a pre-chilled beer in their luxury yurt or enjoying a beauty pampering session.

Music fans at this year’s T in the Park are embracing the trend, with a run on luxury tents and boutique accommodation packages, and all advance passes for unlimited access to a ‘pamper station’ snapped up ahead of the event.

For campers struggling with the issue of how to keep their beer or cider cold, Tennent’s is even offering a service where chilled cans can be pre-ordered on line, ready to be collected at the campsite.

Scotland’s biggest music festival will get underway on Friday, with The Stone Roses, Calvin Harris and The Red Hot Chili Peppers headlining over the three-day event.

Around 70,000 festival-goers are expected each day the site in Strathallan, Perthshire – a far cry from the first T in the Park in 1994, which took place over two days in Strathclyde Park, Lanarkshire, with an attendance of around 17,000.

Then, just a couple of thousand people opted to stay and pitch a tent in a field - now more than two decades on, there are far more luxurious accommodation options available.

Around 500 campers have booked into a ‘hassle-free’ campsite offering pre-pitched tents, hot showers, toilets, mobile charging points and a customer service team to help with baggage and check campers in. There is also a café facility and a pamper parlour with access to hairdryers, hair straighteners and mirrors.

Prices in the Pink Moon Camping site start from £155 for a two-man tent and access to all services for the weekend – excluding the festival ticket – up to £545 for a six-man tent. The biggest tent size, which sleeps eight people, is sold out according to the company's website.

Emma van Nieuwenhuijzen, manager of Pink Moon Camping, which is operating for the first time at T in the Park this year, said there were a range of reasons why people booked.

She said: “We offer the pre-pitched tents, which is from demand for a hassle-free option instead of having to lug your tent, your sleeping mat, your beer and all your clothes from the car park. You can just rock up, unpack your clothes and you are away.

“But nowadays a lot of people are also going to a festival almost as their mini-holiday – by the time you have booked a festival ticket and a luxury cabin, or a pre-pitched tent, the total is the same as going to Spain for a holiday. It is almost making that decision to turn your festival experience into a family holiday.”

Van Nieuwenhuijzen said there was also interest in the campsite from older festival-goers who still enjoy the experience but want to have “a good night’s sleep” after a tiring day of soaking up the music.

She added: “In terms of younger people, there are quite a lot of parents who get in touch and say we want to book a tent as it is safer and securer and their children will be more looked after.”

Other accommodation options at T in the Park include a range of luxury yurts, tents and pods costing up to £2,500 in an area known as The Residence, which has facilities such as showers and toilets, a private café and bar and a beauty room with tanning booth and make-up artists on hand.

Those still recovering from a hectic day of festival-going can also choose to have breakfast in bed delivered to the door.

Many of these packages are still available, but a mini wooden cabin for two people in The Residence, known as the Sleep Hut, which costs £1,450, has sold out.

Advance passes for unlimited access to the Refresh pampering room, which is open to all campers and offers salon-standard hair washing facilities and premium showers and toilets, have also sold out.

But for anyone worrying about the festival turning into an unexpected mudbath, tickets offering more limited access will still be available on site.