AIR passengers are enjoying £50 tickets after a price war broke out on some services to the Scottish isles.
Operator Flybe will go head to head with former bedfellow Loganair from the beginning of September, with some flights including from Stornoway to Glasgow on sale at a fraction of previous prices of around £300 round trip.
The airlines jointly operated routes across the Highlands and islands under a franchise agreement for nearly ten years.
Last year, however, Flybe announced that it was terminating its contract with the Scottish airline.
Laurie Price: Scotland needs guaranteed flight networks with frequent services
It has formed a pact with Eastern Airways to operate busy routes between the Northern and Western Isles and the mainland.
It is claimed the new competition could boost leisure and business, however some experts have questioned how long the contest can go on over such highland and island routes.
Jonathan Hinkles, Loganair managing director, said the move could affect government fare subsidy and the Air Discount Scheme.
Loganair said it wants to replace its fleet but now the timeframe for this upgrade “may go back slightly as a result – it depends how long this lasts”.
Mr Hinkles told the BBC: “Loganair has been serving Shetland for 45 years and we’ve got a long future ahead of us here.
"It is interesting that when asked Flybe’s chief executive talking to one of your elected representatives said how long are you here for and she said we are committed to it for a year.
“Well I’ve got news for her, we are committed to this for the next 45 years as well.”
Laurie Price: Scotland needs guaranteed flight networks with frequent services
Vincent Hodder, Flybe chief revenue officer, said: "What was the price before Flybe entered the market and what is the price in the market now?
"So instead of roughly £300 round trips we are now talking about £50 one-way fares.
“The massive reduction of the price in the market is a direct result of Flybe entering the market.
“I do believe that there is room for two operators on the routes.
“When you look at the stagnation of the air travel market in and out of the Hebrides as a result of the very high fares that have been charged historically, that has acted as a constraint, preventing more people from travel.
“We firmly believe that by offering lower fares can stimulate business and leisure links."
Passengers will be the real winners of the price war, according to travel expert Simon Calder, who said: "I think it's going to be very good in the short term but I think, by Christmas, given the sparse community on the islands and the fact that people generally don't like being tourists in that part of Scotland in the winter, it could get quite nasty.
"But it really is too early to call at this stage."
Laurie Price: Scotland needs guaranteed flight networks with frequent services
Steve Mathieson, manager of VisitScotland in Shetland, said: "It’s an interesting new situation in Shetland to have some competition but if it’s a healthy competition and it increases capacity for visitors and helps to drive down prices then I think it should be welcomed."
Highland economist Tony Mackay said: “Flybe and Loganair had an agreement, so they’ve had the joint venture to operate these services and they’ve now fallen out.
“I think what we will find is one of them will pull out.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel