IT is an architectural marvel on Scotland's whisky trail, designed to mirror the rolling Speyside hills which flank the horizon.
And now the influential American news magazine TIME has judged that The Macallan Distillery Experience is the finest place to have a dram in the world this year.
The distillery, which only opened last year, is one of two Scottish entries in the respected publication's list of 'The World’s Greatest Places 2019', alongside the V&A Dundee.
Part of a selected 100 global destinations being billed as 'must-see' locations for international travellers, the two Scottish attractions are joined by the University Arms Cambridge, Cambridge as the only three locations to be listed in the UK.
The Macallan Distillery Experience is the first distillery developed by internationally renowned architects, Rogers, Stirk, Harbour + Partners and has already received a number of accolades for its innovative design.
The building’s rolling turf-clad roof conceals an ingenious fusion of architecture and whisky technology, and has already been welcoming visitors from around the globe.
The Macallan has helped Speyside - a region with the highest concentration of whisky distilleries in the world and home to the world-famous Malt Whisky Trail - to further capture the global interest in whisky, a sector worth £3.3 billion to the UK economy.
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In response to the inclusion of both attractions being included in ‘The World’s Greatest Places 2019, Tourism Secretary Fiona Hyslop said: “This is a fantastic achievement for both the V&A Dundee and The Macallan Distillery. Both attractions represent the very best of Scotland’s tourism experience.
“The city of Dundee has seen enormous benefit from the opening of the world class V&A museum. Since it opened, the museum has attracted more than half a million visitors from all over the UK and throughout the world, and has been part of the rejuvenation of the waterfront in Dundee.
“Whisky tourism continues to grow and last year visitor numbers to distilleries hit 2 million for the first time ever. The Macallan Distillery is an architectural wonder and in its innovative telling of the story of whisky is helping to lead whisky tourism.”
V&A Dundee, an international centre for design for Scotland, was opened in September 2018, and has already attracted more than 750,000 people. Around a quarter of these visitors were reported to have come from the rest of the UK or overseas.
Thousands have visited V&A Dundee
The first ever design museum to be built in the UK outside London, it was the work of the internationally acclaimed Japanese architect Kengo Kuma, and stands at the centre of a £1 billion transformation of Dundee’s waterfront.
V&A Dundee has been credited with driving visitor numbers and spend to the city according the figures released by Dundee City Council earlier this year.
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Tourists contributed £187 million to the local economy in 2018, an increase of £16m on the previous 12 months, with the number of day visitors to Dundee increasing by 36 per cent to 560,000 in the same period.
Malcolm Roughead, VisitScotland Chief Executive, said: “The Macallan Distillery and V&A Dundee’s inclusion in this prestigious list of the top 100 places to see in the world this year is testament to both attractions’ stature in the UK.
"I don’t think anyone could go to either location and not stand back in awe at these amazing feats of architecture, bringing their surroundings to life, as well as be drawn in to the experiences they offer visitors.
“Both attractions have been ground-breaking for their respective city and region. They have forged reputations for innovation, creativity, learning, community engagement and unforgettable experiences, helping to elevate the unique characters of both Dundee and Moray Speyside, and of Scotland, and put them in the map as a must-see places to visit.
V&A Dundee's award-winning interiors
Philip Long, Director of V&A Dundee, said: “We are absolutely thrilled to be included as one of TIME Magazine’s World’s Greatest Places 2019 and to be included on the front cover of this globally renowned magazine.
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“It is a great recognition of the efforts of everyone who has worked on V&A Dundee, particularly as we are one of very few museums around the world to receive this honour.
“V&A Dundee has been hugely popular since we opened, with visitors from around the world enjoying our current exhibition Videogames: Design/Play/Disrupt this summer, and also spending time in Dundee and the beautiful surrounding region. We look forward to welcoming many, many more people to see our upcoming exhibitions Hello, Robot and Mary Quant.”
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