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EDINBURGH CASHMERE
Didar Singh Chalana, known as DC for short, is a self-made entrepreneur. From a young age his eyes were filled with dreams and his mind eager to learn.
Back in 2008 whilst working as a sales assistant, DC was the first person to recognise that Edinburgh had the largest number of cashmere shops in the world, sparking his inspiration to create the brand Edinburgh Cashmere.
This would not be overnight. It took ten long years of relentless research and hard work to achieve his goal of becoming one of the top designers, manufacturers and wholesalers of pure cashmere and pure lambswool in the UK and Europe. One of his major accomplishments was to be the first person in the world to produce 110 different clan cashmere scarves.
DC oversees every aspect of his production, from designing through to completion in his own factory, as well as dealing directly with sustainable cashmere and lambswool farms, ensuring luxury quality and value. His speciality is up to the minute designs in Monogram and Jacquard featuring his DC monogram logo.
He also created what he describes as one of the world's most famous designs, the DC Classic Check. His new 2022 collection of scarves, stoles and capes is set to make waves in the fashion industry.
His passion for quality has allowed him to collaborate with top Italian and French designers and has recently branched out into supplying premier football clubs with merchandise. Another passion DC has is for men’s fashion, which he has successfully branched into with DC Milan menswear.
This is a brand specialising in jeans, sweatshirts and jackets, all designed and manufactured from scratch by himself. DC’s passion for quality and design has, in his words, allowed him to take the Edinburgh Cashmere brand “to international level in a short time, which rival companies have not achieved in a lifetime.”
His business acumen and celebrity status have even seen Edinburgh Cashmere appearing in GQ, Tatler, Grazia and both the UK and USA editions of Vogue.
DC’s hard work and dogged determination have certainly merited him to call himself "the proud owner of the official Edinburgh Cashmere."
Find out more via the following links:
https://www.instagram.com/dcsingh_/
https://www.facebook.com/dcsinghd
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