The cat is out of the bag as Robbie Williams will star as the voice of Felix, the feline behind the cat food brand, in a newly recorded song.
The 48-year-old pop star sings It’s Great To Be A Cat, a tune set to feature in new Felix adverts.
Williams, who found fame with hit boyband Take That before embarking on a successful solo career, said his involvement with pet care business Purina has partly been inspired by having “many feline friends over the years”.
“I’ve been a long-time fan of cats,” he said.
“After studying their fascinating behaviour, I can confidently say, It’s Great To Be A Cat.”
He wrote and created the track, available at FelixandRobbie.com, and also appears in a short film alongside an animated Felix, premiering on Wednesday at 5pm.
“I’m so excited to be launching our latest It’s Great To Be A Cat campaign with Robbie Williams,” senior brand manager at Purina UK & Ireland Rebecca Marshall said.
“The two truly are the pURRfect match and the new track is one that will definitely get everyone in a playful mood.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here