There are an incredible number of betting sign up offers available to sports fans, and often they are the only thing that separates one bookmaker from another.

This guide will introduce you to some of the best betting sign up offers currently available and provide you with basic information on how they work and how to identify them so that you can find your ideal online bookmaker.

Bookmakers Offering some of the Best Betting Sign Up Offers

  • 10bet – Fantastic customer service
  • BritainBet – Exceptional offers and sports selection
  • Mr. Play – Phenomenal collection of sports betting markets
  • Luckster – Diverse selection of live betting options
  • Betway – Competitive odds on major sport tournaments
  • Unibet – Most generous welcome bonus
  • William Hill – Guaranteed best odds on horse racing
  • Betfred – User-friendly betting app
  • Casumo – Extensive sports coverage
  • Grosvenor – Doubles first bet odds for new players
  • 32Red – Exciting game props for English football

10Bet – Regular Promotions for Upcoming Tournaments

The Herald:


  • Fast and responsive site
  • 24/7 customer service
  • Fantastic range of sports & leagues


  • High wagering requirements

10Bet has one great betting sign up offer for players seeking to join a new bookmaker. It offers a welcome bonus of 50% up to £50 for any new joiners. That means, by depositing £100, players will receive an additional £50 to play with.

The bookie offers a diverse selection of betting markets covering almost every sport and league. For instance, football fans can bet on anything from the English Premier League to the Brazilian Serié A. In addition to a range of sports to bet on, 10Bet has plenty of regular promotions, 24/7 customer service that can be contacted via live chat and a fantastic selection of banking methods. For deposits and withdrawals, the transaction speed is incredibly fast. It makes 10Bet one of the most efficient and rewarding betting sign up offers around. It is licensed by the United Kingdom and the Republic of Ireland.

18+. New bettors. Wager deposit & bonus 8x. Max qualifying bet stake=initial bonus. Valid 60 days. Min odds, bet and payment method exclusions apply. Full T&Cs apply.

BritainBet – Exceptional Customer Support

The Herald:


  • Low wagering requirements
  • Regular and recurring promotions
  • 24/7 live chat support


  • Relatively small welcome bonus

BritainBet offers one of the most exceptional betting sign up offers for players residing in the UK. The welcome bonus for new bettors is a Bet £25 & Get £50 as a free bet. This means when depositing £25, players can bet with £75. The best thing about the betting offer is that it only has to be wagered once. After claiming the welcome bonus, new players can take advantage of many more bonuses and promotions.

BritainBet offers many betting markets on plenty of sports and leagues, ranging from football to women’s basketball. It offers numerous banking options, including Skrill, NETELLER, Visa and PayPal. Additionally, the customer service is available 24/7 and can be contacted through a live chat portal. Registering at the site is straightforward, which has helped make it one of the most popular sports betting sign up offers in the UK market. The UK Gambling Commission licenses the bookmaker.

18+. New players only. Min £25 qualifying bets stake not returned. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Valid for 7 Days from issue. See full terms here.

Mr. Play – Extensive Live Betting Markets

The Herald:


  • Huge range of sports and leagues covered
  • Thousands of betting markets
  • Regular promotions


  • No live chat

Mr. Play has an amazing sign up betting offer for new players. Essentially, the sportsbook doubles players’ first deposit up to £10. This means that after depositing £10, new joiners will have £20 to bet with. The best thing about this new customer bonus is that it does not need to be wagered numerous times. Just once is enough.

After claiming the welcome bonus, Mr. Play offers punters plenty of additional betting promotions. These are mostly released for upcoming tournaments and special competitions. The bookmaker has hundreds of betting markets on many sports. It offers support from 8 a.m. until midnight CET via email and has plenty of banking options to make things easier for customers. Registering at the site is easy, and players immediately become eligible for one of the best betting new customer offers in the UK market. The UK Gambling Commission licenses the bookmaker.

18+. New players only. 1st deposit. Min deposit: £10. Max £10 bonus. Valid for 14 days. Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. Further terms apply.

Luckster Sport – Double Your Deposit with the Sign Up Offers Betting Bonus

The Herald:


  • Plenty of bonuses and promotions
  • Diverse selection of payment options
  • Instant bank transfers


  • No live support

Luckster also provides one generous sign up betting offer for new customers. Upon registration, new players can deposit £10 and play with £20. While the amount is not vast, the real value lies in the Terms and Conditions, which state that it only needs to be wagered once. From then on, Luckster sports bettors are showered with regular promotions and special features such as enhanced odds, boosted payouts and instant bank transfers that do not have any commission attached.

Luckster is known for its broad coverage of sports and leagues, offering hundreds of betting markets. It has a responsive customer support team that is available through email. The payment methods at the site include AstroPay, Skrill and PayPal. It is licensed by the UK Gambling Commission and Malta Gaming Authority, meaning it is available in plenty of countries in Europe and the UK.

18+. New customers only. Min deposit and wagering on sport to activate the free bet is: £10. Offer valid only to customers making a first deposit of £10 or more. Full T&Cs apply.

Betway – Diverse Selection of Esports

The Herald:


  • Numerous promotions and betting offers
  • Fantastic collection of esports and virtual sports
  • Easy navigation


  • Limited available banking methods

Betway is home to a top betting site sign up offer for players in the UK. It is up to £10 and needs only to be wagered once. At Betway, the sign up offer that players first come across is just the start. After completing their first deposit, players will find numerous promotions and regular rewards to create a more exciting environment.

Betway covers a large number of sports, and within those sports, it covers leagues and events taking place around the world, from the most famous to the most obscure. It also offers betting on an impressive selection of esports and virtual sports. Depositing at the bookmaker is easy with methods such as Visa, PayPal, and Mastercard accepted. The bookmaker is licensed by the UK Gambling Commission and Malta Gaming Authority.

18+. New customers only. This offer is valid for 7 days from your new account being registered. Min deposit: £10. Debit card deposits only (exclusions apply). Full terms and conditions apply.

Unibet – Regular Odd Boosters

The Herald:


  • Generous welcome bonus
  • Odd boosters
  • Easy navigation


  • Not many payment methods

Unibet proudly offers one of the most rewarding sign up betting offers. It’s up to £40 money back plus a fun £10 casino bonus for any new members. Once you sign up at Unibet and sort out your initial deposit, you’re in for a treat. Beyond the welcome bonus, the bookmaker keeps the ball rolling with its Odds Boost feature and a barrage of timely promotions, ensuring there’s never a dull moment.

Making your way around the site is also straightforward, thanks to an A to Z menu of sports spanning American Football to winter sports. There are also highlights like Premier League and tennis for quick and easy access. If you’re into live action, Unibet offers live streaming services. The bookmaker does not have many available banking options but accepts the likes of Visa, Mastercard, and Trustly. Unibet is licensed by both the UK Gambling Commission and the Government of Gibraltar.

18+. New customers only. Min dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Valid for 7 days. Full terms apply.

William Hill – Britain’s Best Known Bookmaker

The Herald:


  • Plenty of betting offers and bonuses
  • Generous welcome package
  • Responsive live chat support


  • Few sports available

William Hill is where the betting magic happens, ranking among the world’s elite bookmakers. The betting new customer offers £30 in free bets after a punter wagers £10. From then on, bettors are welcomed with plenty of other regular promotional offers, including Epic Odds and the Scratch of the Day - a daily treat that can potentially lead to free bets and exclusive offers. It is also worthwhile claiming the weekly £100 Football Free Bets offer, which is free to play and requires you to successfully predict the exact scorelines of the most popular weekend matches.

Customer support can be contacted through live chat, while players will find a diverse selection of banking choices, including Visa, PayPal, and Skrill. With licenses from the UK Gambling Commission, Malta Gaming Authority, and Gibraltar Gambling Commissioner, it’s a trusted bookmaker for punters.

18+. New customers only. £30 bonus. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

Betfred – High Street Familiarity and Reliability

The Herald:


  • Regular and recurring promotions
  • User-friendly interface
  • 24/7 live chat support


  • Slow-loading website

Betfred offers exciting betting sign up offers to players in the UK gambling market. The bookmaker rolls out the red carpet for new bettors, offering a sign up bonus where a £10 deposit fetches an additional £40 in free bets. After signing up, players will find plenty of promotions and offers. The bookie offers many premium betting features, including ever-enticing daily price boosts and other free bet opportunities.

For esports and virtual sports enthusiasts, Betfred has plenty of exciting betting markets. Its customer support team works around the clock and can be reached via live chat, email or through a phone call. Betfred comes with a diverse selection of banking options, including Visa and PayPal, ensuring seamless transactions. It is licensed by the UK Gambling Commission and Gibraltar Gambling Commissioner, making Betfred one of the most trusted online sportsbook sites for fans.

18+. New UK customers only. First bet must be on sports. £40 in free bets and £10 in free spins (50x20p) credited within 10 hours of bet settlement. Full T&Cs apply.

Casumo – Exceptional Customer Support

The Herald:


  • Consistent promotions
  • Masses of sports covered
  • Enhanced odds


  • No welcome bonus

Casumo is one of the most exciting betting sites for players in the UK and Europe. It does not have any welcome bonus but consistently offers various sports betting promotions and odd enhancers to ensure players have something to look forward to. At Casumo, bettors can wager on more than 30 different sports, hundreds of leagues, and masses of games and tournaments. It is also ideal for players seeking esports betting with wagering available on games like PUBG, Apex Legends and Rocket League.

Casumo provides round-the-clock assistance with a dedicated customer support team available via live chat. Transactions are a breeze, thanks to a myriad of options like PayPal and Visa. With prestigious licenses from the Swedish Spelinskeptionen, Malta Gaming Authority, and the UK Gambling Commission, Casumo cements its place as a premier online betting destination.

Grosvenor – Excellent Value Sports Betting Offers

The Herald:


  • Lucrative sign up offer
  • Hundreds of sports and betting markets
  • Plenty of promotions for sport fans


  • Focus on casino

Grosvenor presents one of the most interesting betting sign up offers for new players in the UK. For any new customers, Grosvenor offers a welcome bonus that doubles the odds of the first bet placed. This means betting £10 with odds of 9/1 gives odds of 18/1. Once registered, bettors can explore a vast range of betting markets across various sports, from top football leagues to niche events. Furthermore, esports enthusiasts won’t be disappointed, with plenty of betting markets and games available.

While the banking methods might seem limited, options like Skrill, Visa, and PayPal all provide a hassle-free gaming experience. For players requiring any assistance, Grosvenor’s customer support is on hand 24/7 through live chat. Holding respected licenses from the UK Gambling Commission and the Gibraltar Gambling Commission, Grosvenor is thoroughly deserving of its reputation as a trustworthy online betting platform.

18+. New customers. Max £10. 100% odds boost token. See full terms here.

32Red – Live Streaming and Coverage of Sports

The Herald:


  • Daily Bet Boosts
  • Live streaming on sport events
  • 24/7 support


  • No new player bonus

32Red is one of the top betting sites for newcomers in the UK. It is known for its outstanding promotions that are updated regularly and always rewarding. Players will find plenty of dynamic offers, such as horse racing price boosts. This means getting enhanced odds, increasing your potential rewards.

Once signed up, players can dive into a wide array of betting options across diverse sports, from major football matches to unique events. There’s also the thrill of live streaming certain games, making in-play bets even more exciting. While the banking options might seem restricted, the bookmaker offers options like Visa, Mastercard, and PayPal, ensuring smooth and secure transactions. 32Red provides around the clock customer support, and both the UK Gambling Commission and the Gibraltar Gambling Commissioner license it.

How to Understand Betting Sign Up Offers at Online Bookmakers

When you are thinking about joining a bookmaker, one of the first things many people look at is the betting sites sign up offers. This bonus can provide a head start, but there are a few things to be mindful of. Before being swayed by the promise of free bets or bonus funds, it is essential that you understand the terms and conditions attached. Here are a few key factors you should consider before signing up for an online bookmaker.

Bonus Amount

This is the headline figure that attracts most bettors. It is typically presented as something like “Up to £100 in Free Bets”. While this might seem generous, it is essential to see how much you need to deposit or bet to get the full amount. Sometimes, you might need to spend quite a lot to claim the full bonus.

Wagering Requirements (or Rollover)

Even if betting sites or betting apps give you a bonus, you usually cannot withdraw it straight away. Most of the time, you will need to bet that bonus a certain number of times before it becomes real, withdrawable cash. This is known as the wagering or rollover requirement. For example, if you get a £10 bonus with a 5x wagering requirement, you will need to place bets totalling £50 before you can withdraw any winnings from that bonus.

Minimum Deposit

To qualify for the bonus, there is often a minimum deposit requirement. This means you need to deposit at least this amount to be eligible for the sign up offer. Depending on the site, it could be as low as £5 or as high as £20 or more.

Minimum Odds

Some bonuses specify that to count towards the wagering requirement, your bets must be on events with certain odds or higher. This means you can’t just place ‘safe’ bets to try and meet the requirement easily.

Bonus Validity

Most bonuses are not around forever. They will have an expiry date. This could be seven days, 30 days, or any other timeframe the betting site chooses. Ensure you use the bonus and meet the wagering requirement before this period ends, or you might lose your bonus.

Payment Method Restrictions

Sometimes, certain payment methods will not qualify for the sign up bonus. Commonly, e-wallets like NETELLER or Skrill might be excluded. This means if you deposit using these methods, you might not get the bonus, even if you meet all the other criteria.

Other Terms and Conditions

Lastly, make sure you check any other terms and conditions attached to the offer. This could include restrictions on the type of bet you can place (e.g., singles only, no accumulators) or specific markets or sports that are excluded.

While a sign up offer can give a boost to your betting, it is vital to understand all the attached conditions. Do not just look at the bonus amount – consider all the factors mentioned above. This ensures you understand the true value of the bonus and are not caught out by any unexpected restrictions.

How to Claim Sign Up Offers

Claiming a sign up offer at an online bookmaker is straightforward. Here’s a step-by-step guide to help you through the process:

  1. Choose the Right Bookmaker – Start by selecting a reputable online bookmaker. Ensure they have a valid licence and good reviews.
  2. Register Your Account – Click the ‘Sign Up’ or ‘Register’ button on the bookmaker’s homepage. You’ll typically need to provide details like your name, address, and email and create a password.
  3. Check Bonus Details – Before depositing, read the details of the sign up offer. Understand the terms such as minimum deposit, payment method restrictions, and wagering requirements.
  4. Make Your First Deposit – Go to the deposit section and choose a payment method eligible for the bonus. Deposit the required amount to qualify for the offer.
  5. Claim Your Bonus – Some bookmakers might automatically credit your bonus, while others might require you to enter or claim a promo code via the promotions page.
  6. Start Betting – Once the bonus is in your account, you can begin placing bets. Remember to adhere to any terms, like betting on specific odds, to meet the offer’s conditions.

Once you have completed the steps above, you should be able to get started with your sign-up offer. Remember to look at the offers’ T&Cs before claiming the bonus.

Understanding Betting New Customer Offers at Online Bookmakers

Online bookmaker sign-up offers are designed to entice new customers. Each type of offer has its unique features, advantages, and conditions. It is essential that you understand the difference between types of betting sign up offers and what to consider when evaluating. Here is a brief guide to the most common of them.

Matched Deposit Bonus

A matched deposit bonus is where the bookmaker matches your initial deposit amount with a bonus. For example, if you deposit £50, the bookmaker may give you an extra £50 to bet with, giving you a total of £100. This is a great way to double your betting bankroll right from the start. However, remember these bonuses often come with wagering requirements, which dictate how many times the bonus amount must be bet before withdrawing any winnings.

No Deposit Bonus

The no deposit bonus is exactly as it sounds – a bonus you receive without depositing any money. It’s a way for bettors to try out a bookmaker or new betting sites without any financial commitment. The amounts are typically smaller, and the terms might be stricter, but it’s essentially ‘free money’ to test the waters.

Risk-Free Bets

Risk-free bets allow new players to place a bet knowing that if it loses, they’ll get their stake back, usually in the form of a free bet. For instance, if you bet £10 in one of the best football betting sites and lose, the bookmaker would give you another £10 bet to try again. It’s a safety net for your first flutter on a new site, ensuring you don’t walk away empty-handed from your initial bet.

Free Bets

Free bets are a popular type of offer where the bookmaker credits your account with a set amount to bet for free. They’re often given as a reward for making a deposit or placing a certain number of bets. For example, “Bet £10 and get a £5 free bet”. While you can’t withdraw the free bet itself, you can usually withdraw any winnings you make from it, although some terms and conditions might apply.

The Pros and Cons of Sign Up Betting Offers

Sign up betting offers are an integral part of the online sports betting world. Like anything else, they come with both advantages and disadvantages. Here’s a look at the pros and cons of these enticing offers:


  • Increased Bankroll – Sign up offers boost your betting balance, giving you more money to play with from the outset.
  • Try Before Committing – Offers like no deposit bonuses allow you to test the platform without using your money, helping you get a feel for the site.
  • Lower Initial Risk – Risk-free bets and similar promotions reduce the financial risk of your initial bets.
  • Attractive for Newbies – These offers provide a cushion for those new to sports betting, making the entry into betting more comfortable.


  • Wagering Requirements – Most bonuses come with rollover requirements. This means you might have to bet your bonus several times over before you can withdraw any winnings.
  • Expiry Dates – Many offers come with an expiration date. If you don’t use them by a certain time, they could become void.
  • Restrictions – There might be restrictions on the type of bets, sports, or events you can wager on using bonus funds.
  • Potential Overspending – While not direct conditions of the offer, having extra funds might tempt some people to bet more than they initially intended.


Can you bet online for free? 

At many online bookmaker sites, betting sign up offers may include free bets. This is a fantastic incentive to join the bookmaker and make your first deposit. In addition to the free bet sign up offers, many online bookmakers also offer free bets to loyal players or simply as a promotion. For instance, at William Hill, it is possible to win free bets on a daily basis from the Scratch of the Day promotion.

Can I claim sign up bonuses using a mobile device?

Of course. Sign-up welcome bonuses are available to all new customers at an online bookmaker site, regardless of how they are signing up. Most online bookmaker sites, including those listed above, are mobile compatible, meaning you can simply sign up at the bookmaker site via your smartphone or tablet. Many of the sites above also have official apps you can download for a more optimised experience on your mobile device.

What are the best betting offers?

The best betting sign up offers may vary from one bookmaker to another. Plenty of bookies have lucrative offers where you will be able to double your initial deposit. However, it is important to keep an eye on the terms and conditions of the bonus. Other bookmaker sites may offer different sign up bonuses. For instance, at Grosvenor, your first bet of £10 will automatically double the odds, giving you a strong chance of hitting the ground running.

Do all betting sites sign up offers come with wagering requirements?

Not all bonus offers come with wagering requirements, but the majority of them do. Many of the bookmakers listed above do not have any wagering requirements attached to their sign up offers. Simply deposit £10 into your account on the first deposit and play with £20. Wagering requirements may also vary depending on the type of sign-up offers from online bookmaker sites. However, don’t assume a bookie has low wagering requirements. Always take the time to carefully read a bonus’ terms and conditions before accepting it.

Are there any no deposit sign up offers?

Absolutely. Many bookmaker sites have no deposit sign up offers designed to allow new members to test the waters. The best thing about no deposit bonuses is that they do not require the bettor to deposit any cash and give punters a chance to try to win from what is essentially a free bet. However, no deposit bonuses tend to have very strict terms and conditions, which is something to consider before joining. If you are caught breaking these conditions, the bookmaker has every right to withhold your winnings.

DISCLAIMER: The above information is intended purely to aid those who wish to bet on sports for fun. There is no such thing as risk-free gambling, and it is important to be aware of this at all times. We take no responsibility for any losses incurred while gambling. Therefore, you should always budget carefully before betting and never wager with money you can’t afford to lose.

If you ever feel that gambling is harming your financial situation or your relationships, it’s crucial to act swiftly. Organisations like GambleAware are there to offer support. You can send an email to or call 0808 8020 133.

This article is brought to you by Amici IT and does not necessarily represent the views of The Herald.