The tag line is "turn trash into cash" - but will a new "litter lottery" be enough to persuade cynical Glaswegians to pick up their rubbish?

Complaints about the state of Glasgow's litter-strewn streets have long been made and now council executives are trying a new tack to tackle the issue of littering.

Glasgow City Council has joined the UK-wide LitterLotto initiative to encourage more people to use street bins.

It spends around £20 million a year on street cleaning and says anything to stop litter being dropped is worth trying.

Anyone aged over 18 can download an app to their mobile device, upload a photo of themselves putting rubbish in a council bin then enter a prize draw.

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A monthly prize of £100 is up for grabs and people can enter as many times as they like to give them a chance to be chosen at random to win the cash prize.

The household bin, the council is at pains to point out, doesn't count.

It also doesn't qualify if the bin is full so leaving litter on top or beside the bin is out too.

Councillor Ruairi Kelly, Glasgow Convener for Neighbourhood Services, encouraged people to download the free app and get involved.

He said: “Glasgow’s LitterLotto is a novel and exciting way to encourage people to bin their litter when out and about in the city.

"This LitterLotto pilot is another string in our bow to encourage positive behavioural change and foster good habits.

“LitterLotto is an incentive for more people to dispose of their litter responsibly, helping to keep the city clean and enabling them to be in with a chance of winning prizes.”

Glasgow has around 500 Neighbourhood Improvement Volunteers who pick up litter and a network of over 80 litter picking hubs across the city to enable people to borrow equipment to carry out litter picks in their area.

As well as the monthly Glasgow cash prize, entrants will also be entered into a national draw for KSB’s monthly £200 LitterLotto prize and LitterLotto’s weekly £1000 UK-wide prize.

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The winners will be chosen at random by LitterLotto.

Participants can also collect virtual coins which are hidden in locations around the city and which can be exchanged for prizes within the app.

David Landsberg, Founder of LitterLotto, said: “Myself and the LitterLotto team are delighted to welcome Scotland’s biggest local authority, Glasgow City Council, to partner with us.

“If you had told me when we launched LitterLotto that in just 18 months we’d have given away hundreds of thousands of pounds in prizes and seen over 10million pieces of litter binned through our app, I would have been blown away.

“It’s thanks to Keep Scotland Beautiful, our fantastic partnering councils and the great work of their residents that we’re achieving such impressive results.”

LitterLotto is already used by local authorities in England.

South Ayrshire Council in Scotland also recently joined forces with LitterLotto to encourage behavioural change in their area.

KSB has been running a Scotland-wide LitterLotto draw for over a year.

Barry Fisher, Chief Executive at Keep Scotland Beautiful, said: “It’s wonderful to partner with Glasgow City Council and LitterLotto and take another positive step towards tackling the litter emergency. Data from our forthcoming Scottish Litter Survey has shown that the majority of people view litter as a problem both nationally and locally.

“Everyone has a role to play as we battle the litter issue and we are determined to find new ways to engage and inspire Scotland’s people to reverse the data trends.

“That is why we are delighted to be working with LitterLotto and Glasgow City Council to bring this innovative app to the city to promote behavioural change in a fun way."