Edinburgh jewellery boutique wins top UK store design award

Sheila Fleet Jewellery on Hanover Street. <i>(Image: Google)</i>
Sheila Fleet Jewellery on Hanover Street. (Image: Google)
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An Edinburgh jewellery boutique has been crowned Store Design of the Year at the prestigious UK Retail Jewellery Awards.

The award-winning store, owned by Orkney-based Sheila Fleet Jewellery, received the accolade just one year after opening its doors on Hanover Street.

Judges described the boutique as "a master class of store design", praising its use of materials, luxurious yet authentic atmosphere, and meticulous attention to detail.

Designed to reflect the landscapes, geology and heritage of Orkney, the two-storey boutique immerses visitors in the inspiration behind Sheila Fleet's jewellery collections.

Natural materials, organic forms and striking rock features inspired by the basalt beneath Edinburgh Castle all contribute to the unique retail experience.

The boutique replaced the company's previous Edinburgh store in Stockbridge when it relocated to Hanover Street in July 2025, allowing the business to create a larger flagship showroom.

Since opening, the retailer says the move has resulted in significantly increased footfall, with judges describing the store as proof of "the power of good design".

The award also recognised the collaborative work behind the project, including contributions from design firm SPLINTR, Helen Lucas Architects and Rockcraft UK.

The honour comes as the boutique celebrates its first anniversary in the capital.

Judges said the store was "one of the best jewellery stores I have seen in many years" and added that its design could rival luxury boutiques across the wider retail sector.

The boutique aims to offer customers more than just a place to shop, combining contemporary Scottish design with the craftsmanship and heritage that have defined Sheila Fleet Jewellery for decades.



Sheila Fleet OBE, founder and creative director, said: "We're absolutely delighted to receive this award, particularly given the high standard of retailers we were shortlisted alongside.

"Our aim was to create a space that truly reflects who we are as a Made in Scotland business and the beautiful islands that inspire every piece of jewellery we make.

"To have that vision recognised by the industry is incredibly rewarding.

"As we celebrate one year in our new Edinburgh home, this award makes the milestone even more special."

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