GLASGOW is set to host Scotland's first auditorium that uses motion seats and special effects that cater to all five senses.
Called '4DX', the technology means the screening can simulate wind, fog, rainstorm, lightning, bubbles, water and rain, as well as adding smells to the viewing experience.
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Cinema chiefs say that these multi-sensory inputs, synchronised perfectly to the movies, will create a "revolutionary" movie experience.
Due to launch at Renfrew Street's Cineworld on Friday, August 5, the technology has already been partnered with more than 300 movies, including recent blockbusters such as Disney’s The Jungle Book and Independence Day: Resurgence, screened in 4DX.
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Mike Wiles, General Manager at Cineworld Glasgow Renfrew Street, comments: “Over 150,000 people have tried the 4DX experience with Cineworld since opening last year and absolutely loved it, so we’re absolutely thrilled to be opening our first 4DX in Scotland. There’s nothing like it in the area and it’s totally exclusive to Cineworld. We cannot wait to see customers’ reactions when they try it out in August!”
The hotly anticipated Suicide Squad will be one of the latest films available in 4DX and will be screened during the opening weekend at Cineworld Glasgow Renfrew Street.
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Several famous directors, including Alfonso Cuaron of Gravity fame, have praised the technology.
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