Heinz is turning up the heat with a spicy twist on its classic ketchup.
The new limited-edition Heinz Chilli Bite Ketchup combines the classic sweet and tangy flavour of the original sauce with an extra kick of chilli heat.
Aditi Hilgers, taste elevation and masterbrand director at Kraft Heinz, said: "For many people, Halloween is no longer just one night – it has become a season of social gatherings, celebrations and sharing frightfully good food with friends.
"It is also a great time for tasty new products, and Heinz has a long-standing history of making the most of the occasion by bringing playful, spine-chilling creations to the sauce shelves."
Available now through Heinz to Home, the sauce will hit supermarket shelves across the UK from September 29, but only in what the company describes as "scarily limited numbers."
Heinz has not yet announced the recommended retail price or bottle size.
The sauce is designed with Halloween in mind, perfect for late-night snacks, party food, and trick-or-treat feasts.
Heinz recommends drizzling it over burgers, chips, and other party favourites for an added fiery bite.
The company said the heat level is designed to please chilli fans without overwhelming more sensitive taste buds.
The product will only be available for a short time, though Heinz has not confirmed when it will be removed from shelves.
Fans will also be able to try the sauce through an upcoming collaboration with Honest Burgers.
A limited-edition menu featuring the ketchup will be available at all Honest Burgers locations nationwide starting October 6.
This isn’t Heinz’s first foray into experimental ketchup flavours.
The company previously released Pickle Ketchup, blending its classic sauce with the tangy taste of dill pickles.
Other recent launches have included curry, jalapeño, and firecracker varieties.
The new Chilli Bite Ketchup will be available in UK supermarkets from September 29 while supplies last.
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